Dan Pink: Why collaboration is the key to being persuasive
Design Better25 Touko 2021

Dan Pink: Why collaboration is the key to being persuasive

Show notes: https://designbetterpodcast.com/p/dan-pink To Sell is Human. That’s the title of one of Dan Pink’s books, and also the foundational concept for his recent Masterclass on persuasion. Dan is also the bestselling author of books like When, Drive, and A Whole New Mind, and we sat down with him to discuss how we’re all tasked with selling something in our day-to-day roles, and why collaboration is the key to being persuasive. We chat with Dan about creating meaningful connections in a Zoom-dominated workplace, and giving teams a sense of purpose given all that is going on in the world today. Dan also dives into the reasons that design literacy is critical for all business leaders who want to remain relevant. We hope you enjoy this mini-masterclass with Dan, and thanks for joining us as we kick off the sixth season of the show.

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Nate Koechly and Matthew Darby: YouTube's UX Director and Director of PM on redesigning one of the world's most-used apps

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Raffaela Panie: Designing the brand and visual identity for the 2026 Olympic Winter Games

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Mark Wilson: Fast Company's Global Design Editor on design's defining moments in 2025

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