133 - Brand Strategy and Advertising — with Tim Maleeny

133 - Brand Strategy and Advertising — with Tim Maleeny

To say that the advertising world is competitive, would be like saying that water is wet. People fight tooth and nail to land big clients. For every account that is won, another is lost. And missing the mark on a pitch you’ve poured your soul into can be heartbreaking. But advertising is also thrilling. You're given a unique problem and it's up to you and your teammates to solve it. Like group of creative detectives. In this episode we were given the rare opportunity to speak with someone operating at the highest level of advertising. Tim Maleeny is the President and Chief Strategy Officer for global agency, Havas. He also writes mystery novels. Tim explains how advertising, strategy, and just being a human all work together. In his twenty plus years working in the industry, he's learned what matters to clients and how to win people over. As an expert brand strategist he also knows when to sell, when to engage, and when to simply celebrate. If you work for an agency, run your own, or are just curious about how brand strategy in advertising works, then you will enjoy this chat. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(436)

 The Creator's Guide to Authentic Storytelling w/ David J. Ebner | Ep 387

The Creator's Guide to Authentic Storytelling w/ David J. Ebner | Ep 387

Chris Do talks with David J. Ebner, founder of Content Workshop, about how classic storytelling techniques can transform brand messaging. They unpack how structure, character, and emotion create conte...

9 Loka 202550min

How to Take Creative Risks and Win w/ Craig Black | Ep 386

How to Take Creative Risks and Win w/ Craig Black | Ep 386

On this episode of The Futur Podcast, Chris Do talks with Scottish visual artist Craig Black about what it takes to reinvent yourself, embrace fear, and build a thriving creative career around your ow...

4 Loka 202550min

How to Validate Before You Build w/ Ranbir Arora | Ep 385

How to Validate Before You Build w/ Ranbir Arora | Ep 385

In this episode, Chris Do speaks with Ranbir Arora about reaching product–market fit without lighting the budget on fire. They explore One Day’s “university for entrepreneurs,” how the mentor-led mode...

2 Loka 202552min

Sales Mistakes That Kill Deals | Ep 384

Sales Mistakes That Kill Deals | Ep 384

Why do clients hesitate even when they’ve already agreed on price? In this short solo episode, Chris Do breaks down the hidden reasons deals stall—and what you can do about it. You’ll learn how to as...

27 Syys 20259min

How to Spot Toxic Leadership w/ Mita Mallick | Ep 383

How to Spot Toxic Leadership w/ Mita Mallick | Ep 383

What makes a boss “bad”—and why do so many talented people end up working for them? Author and marketing executive Mita Malick joins Chris Do to share the stories behind her new book, The Devil Emails...

25 Syys 202551min

Winning IRL: The Future of Retail w/ Lara Marrero | Ep 382

Winning IRL: The Future of Retail w/ Lara Marrero | Ep 382

Retail isn’t dead—it’s transforming. Laura Marrero, Partner and Strategy Director at Gensler, reveals why the best brands are rethinking stores as experiences, not just points of sale. We explore the...

20 Syys 202545min

Make Reputation Your Strategy w/ Matt Essam | Ep 381

Make Reputation Your Strategy w/ Matt Essam | Ep 381

Most creatives avoid building a personal brand because it feels like chasing clout. But in this conversation, Chris Do and Matt Essam flip the script: personal branding isn’t about being famous—it’s a...

18 Syys 202554min

Identity, Style, and Belonging w/ Priscilla Lau | Ep 380

Identity, Style, and Belonging w/ Priscilla Lau | Ep 380

Chris Do sits down with strategist and partnership builder Priscilla Lau to talk about the business of relationships. From her early days at Google and YouTube to launching Representation Matters, Pri...

13 Syys 202551min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
rss-rahapodi
mimmit-sijoittaa
rss-rahamania
ostan-asuntoja-podcast
rahapuhetta
inderespodi
hyva-paha-johtaminen
rss-asiakaskokemusklubi
oppimisen-psykologia
pomojen-suusta
sijoituspodi
lakicast
rss-lahtijat
rss-ammattipodcast
rss-karon-grilli
rss-sisalto-kuntoon
rss-paasipodi