140 - What is Human-Centered Design? — with Lauren Schwendimann

140 - What is Human-Centered Design? — with Lauren Schwendimann

Picture yourself at the airport. You’ve just returned from a long, arduous flight and you are exhausted. The last thing you want is to get in your car and make the lengthy drive home. So you open a ride sharing app, hail a car, and moments later you are on your way home. And the car is driving itself while you nap in the back seat. Strangely enough, if you live in the metro-Phoenix area, you can do that. All with the help of autonomous ride service, Waymo. Lauren Schwendimann is the interaction design lead for Waymo. Her and her team are responsible for designing all consumer touch points for the company. Both the app and the rider experience. If you thought designing a website was tough, imagine designing a driverless car experience. How do you quell that innate fear and skepticism of a robot driving you around? In this episode, we talk about human-centered design, the inherent challenges of new technology, and what skills you need to be a great UX designer. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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Jaksot(438)

230 - Knowing when to quit (Part 1)

230 - Knowing when to quit (Part 1)

Acclaimed NFL coach Vince Lombardi once said, "Winners never quit and quitters never win." It's a motivating and catchy sentiment, but famed marketer Seth Godin begs to differ. In his book, The Dip, h...

1 Maalis 20231h 1min

229 - Don’t trade time for money — with Paco de Leon

229 - Don’t trade time for money — with Paco de Leon

Paco de Leon is the author and illustrator of Finance for the People, a practical guide to helping you navigate your financial life, no matter your situation. They also run a bookkeeping agency for cr...

22 Helmi 20231h 1min

228 - Boredom is the key to creativity (Part 2)

228 - Boredom is the key to creativity (Part 2)

In Part 1 of this series, we established that boredom is the precursor to creativity. It provides important moments of stillness that allow one's mind to wander. Or as Deepak Chopra puts it, to “dream...

15 Helmi 202349min

227 - Boredom is the key to creativity (Part 1)

227 - Boredom is the key to creativity (Part 1)

There is no shortage of work to do when you run your own business. However, just because you are busy does not mean that what you are doing is productive; hence the term “busywork”. In this two-part e...

8 Helmi 202359min

226 - How affiliate marketing works — with Jacob Cass

226 - How affiliate marketing works — with Jacob Cass

Jacob Cass is a designer, strategist, and the founder of branding agency, JustCreative. In this podcast episode we talk with him about how to use affiliate marketing and SEO to build a successful onli...

1 Helmi 20231h 6min

225 - Energy is everything — with Simon Ong

225 - Energy is everything — with Simon Ong

Simon Ong is a personal development entrepreneur, coach, and public speaker. He is also the author of Energize, a book that will introduce you to the art and science of energy management. In this podc...

25 Tammi 20231h 27min

224 - Feelings are unreliable (Part 2) — with Chris Do

224 - Feelings are unreliable (Part 2) — with Chris Do

In part two of this series, we are joined again by Nidhi Tewari and Mo Ismail to continue our conversation about the role emotion plays in decision making. As a therapist, Nidhi points out the importa...

18 Tammi 202346min

223 - Feelings are unreliable (Part 1) — with Chris Do, Nidhi Tewari, Mo Ismail

223 - Feelings are unreliable (Part 1) — with Chris Do, Nidhi Tewari, Mo Ismail

This two-part podcast episode features Chris Do, Nidhi Tewari, and Mo Ismail discussing the merits of whether to make decisions with your mind, your heart, or a little of both. In part one, Chris shar...

11 Tammi 202358min

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