268 - Convert Content To Customers, Part 2

268 - Convert Content To Customers, Part 2

Richard Moore continues to explore the art of attracting and engaging your audience in this second part of his conversation with Chris. They discuss transforming creative content into a loyal customer base and explore the concept of posting "Mic Drop Moments". These are pieces of content so impactful and thought-provoking that they leave a lasting impression on your audience. They also discuss why "Call to Feel" posts, those that elicit an emotional response, often work more effectively than traditional "Call to Action" posts in fostering genuine engagement. Another point of discussion is the rewards and risks of incorporating vulnerability into your posts. While this strategy can be daunting, it can create a sense of authenticity and relatability that resonates deeply with audiences if done correctly. Richard brings tactical advice to this conversation. If you're struggling to connect with potential customers or clients on LinkedIn or elsewhere, this episode is for you. Just make sure you've listened to part one! Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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129 - Teaching the Business of Design — with Abby Guido

129 - Teaching the Business of Design — with Abby Guido

If you could go back in time and learn something new, what would it be? What thing would you study to better equip you for the world and you live in today? In the business world, designers now have a ...

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128 - How to Become a Creative Director — with Adam Morgan

128 - How to Become a Creative Director — with Adam Morgan

What do you think it means to be a creative director? It’s not a trick question. Take a moment to think about it. What does a creative director do exactly? What skills do they need to do it? You might...

7 Huhti 20211h 8min

127 - Quantity Leads to Quality — with Herbert Lui

127 - Quantity Leads to Quality — with Herbert Lui

When you hear the term “side hustle”, how does it make you feel? Maybe you get excited and think of that one thing you’re passionate about. Or maybe it sends a cringe-filled chill down your spine. We ...

31 Maalis 20211h 5min

126 - Deep Dive: Guide To Freelancing — with Jonathan Stark

126 - Deep Dive: Guide To Freelancing — with Jonathan Stark

Do you know the difference between a freelancer and a small business owner? We won’t spoil it for you, but there is an important mindset distinction. And it can change everything about the way you do ...

24 Maalis 20211h 19min

125 - Find Your Creative Courage — with Mario Quezada

125 - Find Your Creative Courage — with Mario Quezada

“Courage is resistance to fear, mastery of fear — not absence of fear.” This poignant quote from Mark Twain taps into the theme of this episode: grit. As in fortitude, guts, backbone Think about the m...

17 Maalis 20211h 54min

124 - Deep Dive: Pricing Creative Work — with Michael Janda

124 - Deep Dive: Pricing Creative Work — with Michael Janda

This deep dive episode comes from a livestream we held way back in 2019 on The Futur’s YouTube channel. Our guest, Michael Janda, is the author of the best-selling book Burn Your Portfolio. He’s also ...

10 Maalis 20211h 35min

123 - How to Position Your Agency — with Jason Harris

123 - How to Position Your Agency — with Jason Harris

Have you ever heard someone say that an idea “has legs”? What they mean is that the idea can endure and stay relevant over time. Because that’s what good ideas do—they stick around. Jason Harris is th...

3 Maalis 20211h 5min

122 - Deep Dive: Pricing Creativity — with Blair Enns

122 - Deep Dive: Pricing Creativity — with Blair Enns

If you’ve followed us for a while, then you’ve probably heard the name Blair Enns a few times. Blair is a business consultant, speaker and author of the acclaimed book, The Win Without Pitching Manife...

24 Helmi 20211h 25min

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