Mo 4/17 - What's The Sound Of Your Business | AR Makes Your Interactive | Storytelling Over Selling
Ad Nerds17 Huhti 2023

Mo 4/17 - What's The Sound Of Your Business | AR Makes Your Interactive | Storytelling Over Selling

In this episode of the Ad Nerds podcast, host Spanky Moskowitz talks about the power of Sonic branding in advertising, citing examples from his own experience working with big brands like Budweiser and ESPN. He also discusses how small businesses can use augmented reality (AR) and shoppable technology to engage with customers, citing American Eagle Outfitters' launch of their secondhand sustainable clothing shop with an AR Snapchat lens. Spanky also talks about the Cleveland Cavaliers' use of AR to engage fans during their games, Expedia's new emotional marketing campaign, and the problems with cookie banners and pop-ups on websites.

Key moments:

  • Introduction to the Ad Nerds podcast and the importance of Sonic branding in advertising (1:04 )
  • Examples of Sonic branding from Spanky's experience, including jingles for Budweiser and an air conditioning and heating client in Washington DC (3:44)
  • American Eagle Outfitters' launch of their secondhand sustainable clothing shop with an AR Snapchat lens, and how small businesses can use AR to engage customers (5:00)
  • The Cleveland Cavaliers' use of AR to engage fans during their games (6:58)
  • Expedia's new emotional marketing campaign and the importance of emotional storytelling in advertising (8:55)
  • The problems with cookie banners and pop-ups on websites, and the importance of making sure your website is user-friendly and not annoying to visitors. (12:45)

Jaksot(55)

#78: Crafting Effective Campaigns and Leveraging Digital Platforms

#78: Crafting Effective Campaigns and Leveraging Digital Platforms

Welcome to the Ad Nerds Podcast, the only show where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of ...

21 Elo 202436min

#77 - Navigating AI and IP and How To Stay Out Of Trouble

#77 - Navigating AI and IP and How To Stay Out Of Trouble

Welcome to the Ad Nerds Podcast, the ultimate resource for anyone invested in the world of advertising. Hosted by Spanky Moskowitz, a nearly 40-year veteran in the industry, this episode dives deep in...

28 Kesä 202421min

#76 - Maximizing Your Brand's Impact: Creative Strategies, Overcoming Digital Hurdles, and Building Customer Loyalty

#76 - Maximizing Your Brand's Impact: Creative Strategies, Overcoming Digital Hurdles, and Building Customer Loyalty

Welcome to the Ad Nerds Podcast, the only show where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-year veteran of ...

14 Kesä 202423min

#75 - Finding Your Right Audience, Brand V Marketing, How To Move A Massive Following and More

#75 - Finding Your Right Audience, Brand V Marketing, How To Move A Massive Following and More

Welcome to the Ad Nerds Podcast, the only show in the world where you can ask your branding, advertising, and marketing questions and get real-time answers. Hosted by Spanky Moskowitz, a nearly 40-yea...

7 Kesä 202436min

We 5/15 - Apple Flops | Smart Tech = Dumb Humans | What's Your Plan B

We 5/15 - Apple Flops | Smart Tech = Dumb Humans | What's Your Plan B

On today's episode Spanky dives into breaking news, major ad blunders, and insightful marketing tips. Netflix shocks the TV world by landing a deal to broadcast live NFL games on Christmas, marking a ...

15 Touko 202421min

We 6/28 - Hitting Pause For Cancer Treatment

We 6/28 - Hitting Pause For Cancer Treatment

In the June 28, 2023 episode of the Ad Nerds Podcast, Spanky Moskowitz, a veteran of the advertising industry, took a different route from the usual ad industry news. Instead, he chose to use the plat...

28 Kesä 202311min

Tu 6/27 - Apple Loves Outsiders | Is Pride A PR Move | AI Travel Meets Real World Luggage

Tu 6/27 - Apple Loves Outsiders | Is Pride A PR Move | AI Travel Meets Real World Luggage

In today's episode of the Ad Nerds Podcast, host Spanky Moskowitz takes listeners on a whirlwind tour of the advertising industry, touching on everything from how Apple is leveraging outsider perspect...

27 Kesä 202312min

Mo 6/19 - Hallucinating Growth | Dupe Culture Helps Brands | The State Of State Of Advertising

Mo 6/19 - Hallucinating Growth | Dupe Culture Helps Brands | The State Of State Of Advertising

In this riveting episode of the Ad Nerds Podcast, host Spanky Moskowitz navigates listeners through the intricate maze of the advertising industry. The episode starts off by exposing the pitfalls of p...

19 Kesä 202313min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-rahapodi
rss-rahamania
rss-lahtijat
ostan-asuntoja-podcast
rahapuhetta
rss-neuvottelija-sami-miettinen
rss-h-asselmoilanen
rss-laakispodi
inderespodi
rss-porssipuhetta
rss-startup-ministerio
rss-bisnesta-bebeja
sijoituspodi
rss-strategian-seurassa
asuntoasiaa-paivakirjat
rss-merja-mahkan-rahat
rss-paasipodi