Fr 6/16 - Lather, Rinse, Repeat | Conservatives Boycott Tony The Tiger | Buyer Personas Are BS
Ad Nerds16 Kesä 2023

Fr 6/16 - Lather, Rinse, Repeat | Conservatives Boycott Tony The Tiger | Buyer Personas Are BS

In this captivating episode of Ad Nerds, Spanky whisks us on a fascinating journey across diverse marketing landscapes. From Tony the Tiger stirring controversy at the Tony Awards to the questionable effectiveness of buyer personas in advertising, the discussion takes unexpected turns. Spanky also delves into Timberland's iconic crossover into hip-hop culture and Roku's bold foray into new ad formats. He wraps up with an insightful analysis of McDonald's playful 2023 campaign by DDB Slovenia. This episode is a rollercoaster ride, full of nuggets of wisdom and intriguing perspectives on the evolving world of advertising.

Key Moments

  • Spanky kicks off with the intriguing idea: "What's Old Is New Again." (0:02)
  • The playful depiction of a cheeseburger in Vanished Detergents' campaign sparks a thought-provoking discussion. (1:28)
  • Kellogg's controversy surrounding the 76th annual Tony Awards takes center stage. (2:56)
  • Spanky debates the implications of recent boycotts initiated by conservatives. (5:26)
  • The effectiveness of creating buyer personas in advertising comes under scrutiny. (6:51)
  • Spanky sheds light on the four different buyer types advertisers need to target. (8:19)
  • The episode dives into Timberland's successful crossover into hip-hop and its cultural significance. (9:22)
  • Roku's ambitious roll-out of a new lineup of ad-free advertising units is discussed. (11:04)
  • Spanky wraps up the episode by discussing the new ad formats introduced by Roku, including Marquee spots and interactive ads. (12:29)

Jaksot(55)

We 4/5 - Bing Pulls A Fast One | Ramen Hits The Streets | Twitter's Pay To Play Program

We 4/5 - Bing Pulls A Fast One | Ramen Hits The Streets | Twitter's Pay To Play Program

In this episode, Spanky discusses Microsoft's confirmation of placing ads in chat, how creators are our future, LinkedIn's new feature of multi-forwarding and Creator Mode, and Elon Musk's announcemen...

5 Huhti 202316min

Tu 4/4 - Selling Cookies Without Selling Cookies | Your New Advertising BFF | Closer Shaves Start With Better Ads

Tu 4/4 - Selling Cookies Without Selling Cookies | Your New Advertising BFF | Closer Shaves Start With Better Ads

In this episode, Spanky discusses how brands are using social listening tools to engage with their customers, such as Chips Ahoy. He also highlights how brands are working to close the equity gap for ...

5 Huhti 202316min

Mo 4/3 - Market Like Budweiser For Less Than $2K | Why Podcast | Blue Ocean Ad Space For Small Business

Mo 4/3 - Market Like Budweiser For Less Than $2K | Why Podcast | Blue Ocean Ad Space For Small Business

In this episode of the Ad Nerds Podcast, Spanky Moskowitz covers a range of topics related to the advertising industry. He discusses the recent rush of people claiming brand name accounts on photo-sha...

4 Huhti 202314min

Fr 3/31 - $100 Million Brew Bucks | Google Is Going Trans | Profiting From Pigeon Poop

Fr 3/31 - $100 Million Brew Bucks | Google Is Going Trans | Profiting From Pigeon Poop

In this episode of the Ad Nerds podcast, host Spanky Moskowitz discusses Heineken's $100 million marketing budget for their new low-calorie lager and what small business owners can learn from it. He a...

31 Maalis 202315min

Th 3/30 - Hacking TikTok Like Chipotle | Redefining Crowdfunding | Stop Wasting Ad Spend

Th 3/30 - Hacking TikTok Like Chipotle | Redefining Crowdfunding | Stop Wasting Ad Spend

In this episode of the Ad Nerds podcast, the host Spanky Moskowitz discusses how Chipotle is turning viral TikTok trends into a long-term marketing strategy, and how other restaurants can do the same ...

31 Maalis 202314min

We 3/29 - Hitting The Brakes On AI | Butts, Beards, and Blooms

We 3/29 - Hitting The Brakes On AI | Butts, Beards, and Blooms

In today's episode of the Ad Nerds Podcast, 'Spanky' discuss the recent open letter signed by tech experts and scientists calling for a pause in the development and testing of super-powerful AI system...

30 Maalis 202312min

Tu 3/28 - The Future of Short-Form Video | Pepsi's New Logo | Viral Hook Of The Day

Tu 3/28 - The Future of Short-Form Video | Pepsi's New Logo | Viral Hook Of The Day

In this episode, we discuss the future of short-form video and its profitability compared to the old model. We explore the land grab opportunity that Facebook Reels presents and share a Viral Hook of ...

29 Maalis 202315min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-draivi
oppimisen-psykologia
rss-rahamania
rss-seuraava-potilas
taloudellinen-mielenrauha
rss-porssipuhetta
rss-lahtijat
rss-inderes
rss-sami-miettinen-neuvottelija
pomojen-suusta
rss-h-asselmoilanen
rss-bisnesta-bebeja
rss-viisas-raha-podi
asuntoasiaa-paivakirjat
rss-paatos-podcast-suomen-kovimmat-paatoksentekijat-2
rss-bisnespaiva