Bidding Strategies for Broad Match Keywords Part 1

In this two-part series, John shows you the effective bidding strategies for broad match keywords in Google Ads.

In this first episode, he covers why broad match works better when bidding without tCPA and tROAS, how negative keywords can negate broad match, and so much more.

If you want to learn more about How to Use Broad Match Keywords in Google Ads, watch this video: https://youtu.be/50al6GWkm4w

0:00 Introduction

1:00 Bidding Strategies for Broad Match Keywords

2:39 Negative keywords as match types can be very dangerous

7:37 Get your FREE Google Ads action plan

11:33 Creating a campaign with only broad terms targeting an audience similar to our website visitors.

PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍

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🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

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