Conversion Goal Settings To Make The Algorithm Work For You

Learn how to get more out of your advertising dollars by using the right conversion goal settings so the algorithm focuses on what matters.

Listen to this episode as Regina deep dive into conversion goals. Learn about primary versus secondary conversions (for new accounts vs accounts with conv. history), as well as campaign specific goals versus account level ones. Plus, find out why you should keep in mind that changes aren’t retroactive.

This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:

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0:00 Conversion Goal Settings To Make The Algorithm Work For You

0:57 Naming convention (formerly: “Conv. Actions”)

3:55 Primary vs. secondary (fresh accounts vs. accounts with conv. history)

10:35 Campaign specific vs. account level (goals vs. goal categories)

12:30 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!

15:0 Changes are not retroactive

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