Ep. 2103 Polly Hammond | Masterclass US Wine Market With Barbara Fitzgerald

Ep. 2103 Polly Hammond | Masterclass US Wine Market With Barbara Fitzgerald

Welcome to Episode 2103 of the Italian Wine Podcast. In this episode of Masterclass US Wine Market, our new host Barbara Fitzgerald interviews Polly Hammond, a leading digital marketing consultant. In this episode they discuss how to give an approachable edge to wine, both for the general US market and more specifically the younger generations. Tune in for tips, tools and skills being used to make wine more accessible to more key audience segments. More about today’s guest: Polly Hammond Polly Hammond is the Founder and CEO of 5forests, an award-winning digital marketing agency specializing in the wine, beer, and spirits industries. She splits her time between Barcelona, Bordeaux, and Napa, consulting, writing, and speaking about the trends that impact today’s lifestyle businesses. In addition, she’s hosted over 100 podcasts on the subject of wine marketing, sits on the board of the Areni Global think tank, and serves as advisor to regional bodies worldwide. As a graduate of the University of Southern California, Polly has a deep and abiding love affair with Behavioural Economics, and bases 25+ years of experience on insights into all the crazy and irrational reasons consumers engage with brands. She approaches each client experience with empathy and understanding for what it takes for an independent business to adapt and thrive in the real world. Connect: Website: https://5forests.com/ Insta: https://www.instagram.com/5forests/ Linkedin: https://www.linkedin.com/in/p-hammond-5f/ TikTok: https://www.tiktok.com/@5forests More about today’s host: Barbara Fitzgerald With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US. Connect: Instagram @aprilabottiglia LinkedIn www.linkedin.com/in/barbara-fitzgerald-iwa/ Website www.aprilacreative.com _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Tune-in and hit the like! - Business, US Market advice, importing, exporting, business, personal stories and advice, plus she is very fun to listen to!

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Ep. 28 Monty Waldin interviews Elena Pantaleoni of La Stoppa Winery | Discover Italian Regions: Emilia-Romagna

Ep. 28 Monty Waldin interviews Elena Pantaleoni of La Stoppa Winery | Discover Italian Regions: Emilia-Romagna

In this episode Monty Waldin meets Elena Pantaleoni of La Stoppa Winery near Piacenza in Emilia Romagna. Elena tells Monty about her family history and her forays in the wine world in the 1990s. Elena also discusses La Stoppa’s commitment to indigenous grape varietals and to sustainable viticulture.

29 Touko 201710min

Ep. 27 Monty Waldin interviews Andrea Pieropan of Pieropan Winery | Discover Italian Regions: Veneto

Ep. 27 Monty Waldin interviews Andrea Pieropan of Pieropan Winery | Discover Italian Regions: Veneto

Join us for another exciting wine story from one of Italy’s more well-known wine regions. Monty Waldin chats to Andrea Pieropan of Pieropan winery in Soave, Veneto. According to Andrea “wine is emotion.” Andrea tells Monty all about his family history, the innovation and integrity in wine-making brought about by his father Nino and the challenges in producing Soave.

23 Touko 201712min

Ep. 26 Monty Waldin interviews legendary wine expert Steven Spurrier | Italian Wine Personalities

Ep. 26 Monty Waldin interviews legendary wine expert Steven Spurrier | Italian Wine Personalities

“Wine-trade quintessential Englishman,” wine writer, and, recently also wine producer, Steven Spurrier reminisces about his initial forays in the wine-trade in London and Paris. In his account, Spurrier talks about the seminal blind competition “The Judgement of Paris” which he organized in 1976 and of his love for Italian wine and Italy. Join Monty Waldin in a friendly chat with a world-famous wine personality.

22 Touko 201716min

Ep. 25 Monty Waldin interviews Valentina Argiolas of Argiolas Winery | Discover Italian Regions: Sardinia / Sardegna

Ep. 25 Monty Waldin interviews Valentina Argiolas of Argiolas Winery | Discover Italian Regions: Sardinia / Sardegna

This Italian Wine Podcast journey today takes us to the beautiful island of Sardinia with Argiolas winery. Monty Waldin chats to Valentina Argiolas who helps listeners discover Sardinian grape varieties and the typical wine and food culture of the island. Sardinia is also the region which boasts the greatest number of centenarians alive. Sip some excellent Sardinian wine with Monty to learn how to drink from the fountain of youth!

17 Touko 20177min

Ep. 24 Monty Waldin interviews JC Viens (VIA Ambassador & Editor at Spirito diVino Asia) | Education meets Business

Ep. 24 Monty Waldin interviews JC Viens (VIA Ambassador & Editor at Spirito diVino Asia) | Education meets Business

In this podcast, Monty Waldin meets JC Viens, editor of the magazine Spirito diVino Asia and Vinitaly International Academy Ambassador. Monty and JC talk about the perception of Italy and of Italian wine in Asia. JC’s comments offer an interesting reflection about the potential of the Asian market for Italian wine producers.

15 Touko 201713min

Ep. 23 Monty Waldin interviews Henry Davar (Vinitaly International Academy Italian Wine Expert) | Education meets Business

Ep. 23 Monty Waldin interviews Henry Davar (Vinitaly International Academy Italian Wine Expert) | Education meets Business

In this episode, Monty Waldin interviews Henry Davar who completed the Vinitaly International Academy certification course in Verona in April 2017, reaching the Expert Level at first sitting. Henry talks to Monty about growing up in New York City, about his work as wine educator in Las Vegas, and his transformative encounters with Italian wine and the community of Italian wine producers.

10 Touko 20178min

Ep. 22 Monty Waldin interviews Ian D'Agata (Vinitaly International Academy 2014-2018) on Sangiovese | Introduction to Aglianico, Glera, and Sangiovese

Ep. 22 Monty Waldin interviews Ian D'Agata (Vinitaly International Academy 2014-2018) on Sangiovese | Introduction to Aglianico, Glera, and Sangiovese

In this episode Monty Waldin and Vinitaly International Academy Scientific Director 2014-2018 Ian D’Agata discuss Italy’s most widely planted red grape variety: Sangiovese. Ian brings us on a journey through Sangiovese areas in Tuscany and Emilia Romagna. He also talks about the origin of the name and his favorite wine and food combination for Sangiovese. Ian D'Agata is an award winning-wine writer, his book "Native Grapes of Italy" (University of California Press) received the prestigious Louis Roederer International Wine Writers’ Award in the category Book of the Year 2015. He has been writing and lecturing about food and wine for more than 25 years.

9 Touko 201714min

Ep. 21 Monty Waldin interviews Ian D'Agata (Vinitaly International Academy 2014-2018) on Glera | Introduction to Aglianico, Glera, and Sangiovese

Ep. 21 Monty Waldin interviews Ian D'Agata (Vinitaly International Academy 2014-2018) on Glera | Introduction to Aglianico, Glera, and Sangiovese

Here is another episode dedicated to Italian native grape varieties. Monty Waldin and Vinitaly International Academy Scientific Director 2014-2018 Ian D’Agata discuss the Glera grape variety and one of its most famous wines, Prosecco. Join Monty and Ian also to find out how to make the famous Prosecco-based cocktail Bellini. Ian D'Agata is an award winning-wine writer, his book "Native Grapes of Italy" (University of California Press) received the prestigious Louis Roederer International Wine Writers’ Award in the category Book of the Year 2015. He has been writing and lecturing about food and wine for more than 25 years.

8 Touko 201710min

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