IFH 336: Personal Branding and Why I Legally Changed My Name

IFH 336: Personal Branding and Why I Legally Changed My Name

In today's world, personal branding is more important than ever. I wanted to discuss what personal branding is, how to go about it and examples of how other world-famous filmmakers branded themselves. What is the definition of personal branding?

Personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization. Whereas some self-help practices focus on self-improvement, personal branding defines success as a form of self-packaging. The term is thought to have originated from an article written by Tom Peters in 1997. In Be, Your Own Brand, first published in 1999, marketers David McNally and Karl Speak wrote: "Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you."

Individuals sometimes associate personal names or pseudonyms with their businesses. Celebrities may also leverage their social status to support organizations for financial or social gain. For example, Kim Kardashian endorses brands and products through her media influence. - Wikipedia

I also discuss why I legally changed my name to Alex Ferrari when I was 18 years old. I hope you start thinking of not only what your personal brand is but also how to build it. Enjoy!

Become a supporter of this podcast: https://www.spreaker.com/podcast/indie-film-hustle-a-filmmaking-podcast--2664729/support.

Jaksot(992)

IFH 007: Dov Simens - American Greatest & Quentin Tarantino's Only Film Teacher

IFH 007: Dov Simens - American Greatest & Quentin Tarantino's Only Film Teacher

I'm so excited to have on the show this week Dov Simens, founder of Hollywood Film Institute. He created the remarkable 2 Day Film School and has launched the careers of Quentin Tarantino, Chris Nolan...

10 Syys 201557min

IFH 006: Indie Film VFX Master Class with VFX Artist Dan Cregan

IFH 006: Indie Film VFX Master Class with VFX Artist Dan Cregan

In this episode we tackle visual effects in indie film. Visual Effects in Indie Film is really hit or miss, mostly miss. Many indie filmmakers don't any idea what to do when it comes to visual effects...

2 Syys 20151h 29min

IFH 005: Do I Need to Move to Los Angeles to Make it in Hollywood?

IFH 005: Do I Need to Move to Los Angeles to Make it in Hollywood?

So you want to move to Los Angeles and make it big in Hollywood. The question is should you? Do you need to? When should you if you do? What kind of plan should I have in place? What should I do if I ...

26 Elo 201517min

IFH 004: What's a Producer's Rep and How Not to be Ripped off!

IFH 004: What's a Producer's Rep and How Not to be Ripped off!

On this week's episode we discuss a dirty indie film distribution secret, Producer's Reps. Like all things in life not all producer's reps are evil, scam artists or scumbags. Many do a great job and a...

19 Elo 20157min

IFH 003: Are you a Indie Film Marketing Spammer?

IFH 003: Are you a Indie Film Marketing Spammer?

This week we ask, are you a  Indie Film Marketing Spammer? Do you ask people you just met on-line to support your film or kickstarter campaign without taking the time to build a relationship? Do you b...

13 Elo 201512min

IFH 002: The Hollywood Game - Be Prepared to Play

IFH 002: The Hollywood Game - Be Prepared to Play

This week we discuss my misadventures in Hollywood with my film BROKEN. I talk about how to be ready if and when the spotlight of Hollywood is on you and your project. What to do in those meetings and...

13 Elo 201516min

IFH 001:  Oscar Nominee & Legendary Actor Robert Forster

IFH 001: Oscar Nominee & Legendary Actor Robert Forster

This week we are joined by Oscar nominee & legendary actor Robert Forster. He dishes out amazing advice to actors, directors and human beings a like. He even tell us his favorite Quentin Tarantino dir...

30 Heinä 201516min

IFH 000: Introduction | Show Formalities | What to Expect

IFH 000: Introduction | Show Formalities | What to Expect

Here it is! The first episode of the Indie Film Hustle Podcast. I'm going to go over what to expect from the show and from me. I'm here to help you survive and thrive in the film business and get your...

6 Heinä 20156min

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