The Found Podcast with Molly Knuth23 Tammi 2024

152: "Molly, Should I add TikTok in 2024?" Coaching Call with Aliz Ambriz

Have you ever wished you could just ask an expert, "how the heck do I do this…in simple terms?" That's exactly what I thought as I was planning out 2024 content for The Found Podcast. Why not give entrepreneurs and small business owners an opportunity to ask real questions in real time and get real answers that matter to them? In this new format called "Coaching Calls," small business owners and entrepreneurs are given an opportunity to submit one question they would like to ask me about marketing, business growth, personal development, or anything that we touch on here at The Found Podcast. When I saw the first submission come in from this friend of the pod, I was so excited! And I knew we had to have her on, not just because she's amazing and her business is so impressive, but also because her question is so relatable and probably on your mind too: "Molly should I add TikTok in 2024 to my marketing tool kit?" Why to Add TikTok in '24 Now, my friend this is a very layered question, and as I go into with Alix, it's not as simple as just starting an account and saying "Hey, follow me now!" I highly recommend that anytime you add a platform to your marketing toolkit you make sure A: that it is aligned with your ideal audience B: that you have the time to dedicate to the learning and the growth it's going to take to get started on the platform C: that you develop a long-term and short-term plan for how this new platform will serve your business In 2024, I do think that TikTok offers a great opportunity for business owners who are product based and are direct to consumer, but I do think there are a few other items to consider before diving into TikTok for business. For example you'll hear me talk with Alix about developing a serial approach to your TikTok videos so there are multiple videos produced in a similar style. You'll also hear me advising Alex on growth strategies and understanding which accounts are already connecting with her ideal client and how she can use some of those accounts to inspire her creativity or guide her content as she grows for her business. If you are asking yourself: "Should I add TikTok to my business marketing?" go ahead and tune into this coaching call, my friend. It's a 20 minute conversation that will really help you as you consider adding a platform to your marketing repertoire in the new year. A little more about our guest today… Alix and I got to know each other in 2021 when she enrolled in the first iteration of MKM Social School, and over the past few years I've gotten to know her and her business a little better. Alix and her husband live in McCook, Nebraska, where together they raise three boys and own and operate Sehnert's Bakery & Bieroc Cafe, a 500-year-old business that originated in Germany. You can here more of her business' evolution and her founder story in Episode 77 of The Found Podcast (which was called Small-Minded when we originally recorded this interview in 2022). Learn more about Sehnert's Bakery Give Sehnert's a follow over on Instagram and Facebook and head to their website to get in contact!

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197: Finding and Creating Your Community with Emily Reuschel

This week on The Found Podcast, we're continuing our conversation on one of the most important ingredients for female entrepreneurs and small business owners in 2025: community. And who better to help...

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196: Finding Your People, The Power of Community for Ambitious Women

Hey friend, welcome back to The Found Podcast! If there's one thing I've learned in my years of business, it's this: You cannot do this alone. No matter how independent, driven, or capable you are, su...

2 Huhti 202540min

195: From School Counselor to Content Creator with Lauren Trefethren (Lauren Midwest)

This week on The Found Podcast, I'm joined by the hilarious and insightful Lauren Trefethren—the creative force behind the beloved Instagram account Lauren Midwest. If you love Midwest culture, mother...

26 Maalis 202550min

194: Finding Balance & Building Community with Thea Larson of Cowgirls Over Coffee

Welcome back to The Found Podcast with Molly Knuth! I am beyond excited for this week's conversation with the one and only Thea Larsen, the powerhouse behind Cowgirls Over Coffee. At the end of 2024, ...

19 Maalis 202559min

193: The Power of Energy, Innovation, and Leadership with Dr. Claire Muselman

Welcome to another episode of The Found Podcast with Molly Knuth! Today, I get to sit down with the incredible Dr. Claire Muselman. I was introduced to Dr. Claire less than a month ago when I attended...

12 Maalis 202551min

192: The State of Women in 2025: Challenges, Progress, and Moving Mountains

Welcome back to The Found Podcast with Molly Knuth! In this episode, we kick off Women's History Month with a deep dive into the state of women in 2025, the third year in a row of this particular epis...

5 Maalis 202540min

191: Creativity as Joy: Embracing the Process with Ana Dellamuth of Lovely Little Light

This week, I'm joined by my friend and creative powerhouse, Ana Dellamuth! Anna and I first connected through Empower Her, a community for female entrepreneurs in Eastern Iowa, and I've been inspired ...

26 Helmi 202550min

190: Creating vs. Consuming – Unlocking Your Creative Potential in 2025

Are you creating or just consuming? In today's episode, we're diving into the power of creativity and how shifting into a creative mindset can make your life more fulfilling and productive in unconven...

19 Helmi 202540min