The Found Podcast with Molly Knuth26 Maalis 2024

158: Coaching Call "How do I Create More Compelling Content on Social Media?"

Today's submission is from an Iowa friend who asked, "How can I create more compelling social media content that converts into sales?" This is a layered question, but it's one I think we all of us should ask from time to time as we develop our marketing strategy and assess its return on investment. Tips for making your social media content stand out for product-based businesses

Use multiple images on posts: when viewers see that there are more photos available than they can see from the preview, curiosity takes over and they click through all the images in the post. Each image is logged as one engagement by the social media platforms, and every engagement tells that algorithm that your post is something more people want to see. More clicks = more engagement = more reach.
Prioritize candid, real-life images, not just the pretty, curated ones: yes, we live in a world of FaceTune and Photoshop, but what really compels viewers to stop their scroll is something relatable. Think photos that are a little imperfect, backgrounds they recognize from their own community, vignettes that they could picture in their own homes.
Incorporate Video: Using video to share new product arrivals, whether in a post, Reel, or Story, will help your viewers get the full effect. Don't feel pressured to do trendy dance moves or spend hours editing and clipping your videos. Just prioritize being helpful and informative as you display your newest items in your shop via video.
Listen to today's episode for even more tips!

A little more about our guest today… Kimberly Kollasch is the founder and owner of 400 RS Home & Design in Whittemore, Iowa. She is passionate about making homes beautiful and cozy, so through her storefront (both a brick-and-mortar shopping experience and an online store) Kimberly offers seasonal decor and giftables. Not only does she offer brand-new items, but she also has a talent for breathing new life into vintage furniture so it looks modern and perfectly at home in 2024. Learn more about 400 RS Home & Design To find out more about Kimberly and what her business offers, visit https://400-rs-home-design.myshopify.com/ or give them a follow over on Instagram or Facebook If you want to be a guest on an upcoming coaching call Click here to submit your question for Molly: https://forms.gle/LfZzFZgWiDwwehZD7

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245: The Art of Unraveling with Erin McGuire-Henson

This week on The Found Podcast, Molly reconnects with returning guest Erin McGuire-Henson, a nervous system healer, coach for soul-aligned entrepreneurs, and newly published author of The Art of Unrav...

25 Maalis 46min

244: Go First: Courage, Community, and Starting Over with Erin Moore

This week on The Found Podcast, I'm joined by brand photographer, mother of four, and longtime friend Erin Moore for a deeply honest conversation about courage, community, and what it really takes to ...

18 Maalis 42min

243: Your Story Is Your Superpower with Danielle Letayf

This week on The Found Podcast, I'm joined by Danielle Letayf — founder of Badassery, personal brand strategist, podcast guesting expert, and the perfect woman to help us kick off our Women's History ...

11 Maalis 43min

242: Hot Takes vs. High Character: A Women's History Month Reflection

It's officially Women's History Month, and this year, instead of starting with statistics, I'm starting with a question: In 2026, are we elevating hot takes…or high character? When I was in seventh gr...

4 Maalis 46min

241: The Ecosystem of Opportunity: How Community Colleges Build Stronger People, Businesses, and Communities with Amy Lasack of NICC

What if education wasn't a one-time phase of life, but an evolving journey designed to meet people exactly where they are? In this episode of The Found Podcast, Molly sits down with Amy Lasack, Vice P...

25 Helmi 44min

240: More Than a Title: Reintroducing Myself (and Why Your Path Doesn't Have to Be Linear)

If you've been here for years or you're only a handful of episodes in... this one is for you. After recently stepping back into the guest seat on another podcast, I realized it had been a while since ...

18 Helmi 45min

239: The Power of "The Pause" with Molly Schreiber

Some people build businesses. Some people follow a calling. And sometimes… those two things become the very same path. This week on The Found Podcast with Molly Knuth, I sit down with fellow Iowan and...

11 Helmi 48min

238: Five Things I'm Embarrassed I Had to Relearn (and What They Taught Me About Leadership, Money, and Showing Up)

This one is a little raw. A little unpolished. And very real. After batch-recording months of episodes and stepping into a new season of leadership, I sat down at the mic for the first time this year ...

4 Helmi 45min