The Found Podcast with Molly Knuth26 Maalis 2024

158: Coaching Call "How do I Create More Compelling Content on Social Media?"

Today's submission is from an Iowa friend who asked, "How can I create more compelling social media content that converts into sales?" This is a layered question, but it's one I think we all of us should ask from time to time as we develop our marketing strategy and assess its return on investment. Tips for making your social media content stand out for product-based businesses

Use multiple images on posts: when viewers see that there are more photos available than they can see from the preview, curiosity takes over and they click through all the images in the post. Each image is logged as one engagement by the social media platforms, and every engagement tells that algorithm that your post is something more people want to see. More clicks = more engagement = more reach.
Prioritize candid, real-life images, not just the pretty, curated ones: yes, we live in a world of FaceTune and Photoshop, but what really compels viewers to stop their scroll is something relatable. Think photos that are a little imperfect, backgrounds they recognize from their own community, vignettes that they could picture in their own homes.
Incorporate Video: Using video to share new product arrivals, whether in a post, Reel, or Story, will help your viewers get the full effect. Don't feel pressured to do trendy dance moves or spend hours editing and clipping your videos. Just prioritize being helpful and informative as you display your newest items in your shop via video.
Listen to today's episode for even more tips!

A little more about our guest today… Kimberly Kollasch is the founder and owner of 400 RS Home & Design in Whittemore, Iowa. She is passionate about making homes beautiful and cozy, so through her storefront (both a brick-and-mortar shopping experience and an online store) Kimberly offers seasonal decor and giftables. Not only does she offer brand-new items, but she also has a talent for breathing new life into vintage furniture so it looks modern and perfectly at home in 2024. Learn more about 400 RS Home & Design To find out more about Kimberly and what her business offers, visit https://400-rs-home-design.myshopify.com/ or give them a follow over on Instagram or Facebook If you want to be a guest on an upcoming coaching call Click here to submit your question for Molly: https://forms.gle/LfZzFZgWiDwwehZD7

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221: I'm Kind of a Bad Friend — Ambition, Priorities & Friendship Guilt

Okay, real talk: I love my people, but when life gets ambitious, friendship is the first thing that slides off my calendar. Work, kids, and even rest often feel easier to prioritize than grabbing coff...

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220: Molly's Must List: 7 Non-Negotiables for Ambitious Women in Business

Whether you're just starting out or scaling up, there are certain non-negotiables every ambitious woman in business needs to thrive. These are the logistical foundations that prevent burnout and the m...

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219: Q4 Without Burnout

Mid-September is here. It offers a fresh start, but the final months of the year are looming. That means Q4 energy is buzzing, but so is the pressure. Which got me wondering...How can we as ambitious ...

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Re-Find Mini Series Bonus: Be Brave

This episode's intention: Make a brave choice to do the work and follow the framework to begin the process of re-finding yourself. In 2018 my daughter, then five, went through a horrible medical e...

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Re-Find Mini Series: Quit Avoiding

This episode's intention: Be honest with yourself about something you've been actively avoiding. In April of 2022 I made a huge investment in "the next big thing" that I was hoping meant a huge ...

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Re-Find Mini Series: Eat Better

This episode's intention: Become aware of the correlation between what you eat with your body cues, energy levels, and mental clarity. I'm so annoyed that I have to share this episode. But I (unf...

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Re-Find Mini Series: Get Outside

This episode's intention: How can I spend intentional time outdoors to ground myself? How can we forget the early days of the pandemic? I remember bursting into tears at the thought of leaving my ...

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Re-Find Mini Series: Influence

This episode's intention: Who am I surrounded by, and how can I be an influencer? You've heard that you are the average of the five people with whom you spend the most time. Think about the energy...

11 Syys 20259min