The Found Podcast with Molly Knuth7 Touko 2024

162: 3 Things I Wish Small Business Owners Knew About their Marketing

This might be the most actionable, helpful episode of The Found Podcast I've ever released. Not kidding. In today's episode, we dive in to the three things I wish all small business owners knew about marketing in order to get people to take action. And I don't tell you to adopt any short-term trends or spend a bajillion dollars to do it. Nope, we focus on three key components:

People do business with people
You choose the trends, don't let the trends choose you
Everyone has a story to tell

In each of these components we drill down further to help you create a marketing strategy that fits you, your audience, and your business, and we use examples to help you take action just in time for summer. This episode also comes with plenty of resources, so be sure to tap the links below to access my 100 Story Starters downloadable tool and the slide deck that accompanies this information. And if you want the help of a strategic marketing expert to walk through this process on behalf of your business, reach out at molly@mollyknuthmedia.com to discuss a 1:1 Strategy Session to give you a clear plan for your 2024 marketing. Timestamps 2:27: 3 takeaways I want you to have from the episode 3:25 Meet the host, Molly Knuth 8:45 How my eyes opened to social media marketing as a teacher 11:55 People do business with people 14:15 How to approach your marketing in the summer months 16:59 Attract - the first phase of the marketing flywheel 19:13 Nurture - the second phase of the marketing flywheel 21:25 Serve - the third phase of the marketing flywheel 24:45 Choosing your marketing avenues for each part of the flywheel 27:34 Concrete examples of businesses using a marketing flywheel 37:39 Everyone has a story to tell and formatting your marketing content for your audience 38:32 Set a goal 38:44 Develop your serve marketing assets first 39:34 Developing your nuture sequence 39:56 Developing your attract assets using the SEEN model Links

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213: Reconnecting to Your Soul with Anji Antkowiak of Soulful Living with Anji

Hey friend, you are in for something truly special today. In this episode of The Found Podcast, I'm joined by the radiant and wise Anji of Soulful Living with Anji. I first met Anji in late 2024 durin...

30 Heinä 202556min

212: Book the Damn Trip with Lea Droessler of Sunny & Turquoise

This week's episode is all about joy, adventure, and the transformative power of travel. I'm joined by my friend Lea Droessler, a Midwest native now based in Golden, Colorado, whose story is expansive...

23 Heinä 202555min

211: The Most Fun Part of Summer: The Great Jones County Fair (Featuring the Knuth Kids)

This week on The Found Podcast, we're keeping things fun—literally. Molly sits down with some very special guests who know a thing or two about summer joy: her four kids! Back by popular demand, Aiden...

16 Heinä 202530min

210: The Five Best Days of Summer with Abby Jaeger of The Great Jones County Fair

This week's episode is pure summer joy—and a celebration of one of Iowa's most beloved traditions. In a world where ambitious women are often told to "do it all," we're flipping the script with July's...

9 Heinä 202548min

209: Just Have F*cking Fun: Scavenger Hunts, Friendship, and Letting Loose on Purpose

This week's episode is a little off-script—and that's exactly the point. As ambitious women and small-town founders, we often prioritize productivity, progress, and performance... but what about play?...

2 Heinä 202542min

208: Making Space for People, Community, and Good Food with Sarah Prasser of Frannie's Market

In this week's episode of The Found Podcast, I'm sitting down with a brand new friend, Sarah Prasser: entrepreneur, community-builder, and the woman behind Frannie's Market in Cedarburg, Wisconsin. Sa...

25 Kesä 202554min

207: The Best Things I've Ever Said "No" To

In the hustle of entrepreneurship, we're often told to say yes—to opportunity, growth, and grit. But sometimes the most powerful move we can make… is to say no. In this solo episode, Molly reflects on...

18 Kesä 202552min

206: The Power of No with Brooke Fitzgerald of The Restoration Project

In this episode of The Found Podcast, I sit down with my friend, client, and total ray of sunshine—Brooke Fitzgerald. As the Energy builder, Coach, and Partner at The Restoration Project, Brooke bring...

11 Kesä 202555min