The Found Podcast with Molly Knuth7 Touko 2024

162: 3 Things I Wish Small Business Owners Knew About their Marketing

This might be the most actionable, helpful episode of The Found Podcast I've ever released. Not kidding. In today's episode, we dive in to the three things I wish all small business owners knew about marketing in order to get people to take action. And I don't tell you to adopt any short-term trends or spend a bajillion dollars to do it. Nope, we focus on three key components:

People do business with people
You choose the trends, don't let the trends choose you
Everyone has a story to tell

In each of these components we drill down further to help you create a marketing strategy that fits you, your audience, and your business, and we use examples to help you take action just in time for summer. This episode also comes with plenty of resources, so be sure to tap the links below to access my 100 Story Starters downloadable tool and the slide deck that accompanies this information. And if you want the help of a strategic marketing expert to walk through this process on behalf of your business, reach out at molly@mollyknuthmedia.com to discuss a 1:1 Strategy Session to give you a clear plan for your 2024 marketing. Timestamps 2:27: 3 takeaways I want you to have from the episode 3:25 Meet the host, Molly Knuth 8:45 How my eyes opened to social media marketing as a teacher 11:55 People do business with people 14:15 How to approach your marketing in the summer months 16:59 Attract - the first phase of the marketing flywheel 19:13 Nurture - the second phase of the marketing flywheel 21:25 Serve - the third phase of the marketing flywheel 24:45 Choosing your marketing avenues for each part of the flywheel 27:34 Concrete examples of businesses using a marketing flywheel 37:39 Everyone has a story to tell and formatting your marketing content for your audience 38:32 Set a goal 38:44 Develop your serve marketing assets first 39:34 Developing your nuture sequence 39:56 Developing your attract assets using the SEEN model Links

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205: How I'm Preparing for Summer as a Business Owner and Mom

Time of recording: 1:03 PM on Friday, May 23, 2025. And while that might not mean anything to you, it marks a huge transition in my world: my four kids are officially out of school for the summer. For...

4 Kesä 202531min

204: The Best Business Moves I've Made in 2025 (Molly's Musts Series)

2025 has been a year of growth, learning, and bold decisions. In this episode, I break down the top five moves I've made so far this year in my business, how they impacted me, and what you can learn f...

28 Touko 20251h 7min

203: "Tee Shirt Gun Energy" with Merch Mentor Amanda Hofman of Go To Market Studio

She's back! In this action-packed follow-up episode, Amanda Hofman — one of the founders of NYC-based Go To Market Studio — returns to The Found Podcast to talk all things strategic merch. We first me...

21 Touko 202550min

202: Stories That Sell: Engaging Strategies for the Digital Age with Jenn Hanson-DePaula

What if marketing your book didn't feel overwhelming, or like you were blindly throwing posts into the social media void? In this episode of The Found Podcast, I sit down with book marketing expert Je...

14 Touko 202556min

201: The Best Marketing Moves I Made in 2025 (Molly's Must Haves Series)

In this back-to-basics episode (that we're now going to turn into a series called Molly's Must Haves) of The Found Podcast, we're diving into the real, raw, and refreshing marketing moves that have wo...

7 Touko 202554min

200: Creating Calm, Building Community, and Living with Intention with Sarah Watson

This week, I'm thrilled to introduce you to a dear friend and incredible leader: Sarah Watson. Sarah and I have worked closely together through The Restoration Project, a coaching and consulting orga...

30 Huhti 202556min

199: Creating Connection Through Food with Leslie Shalabi of Convivium Urban Farmstead

In this heartwarming episode of The Found Podcast, Molly takes you inside one of Dubuque, Iowa's most inspiring spaces: Convivium Urban Farmstead. Molly sits down with Leslie Shalabi, co-founder of C...

23 Huhti 202552min

198: The Power of Place

Imagine a place where you walk in and people genuinely ask how your day is, not out of politeness, but because they care. A third place. In today's episode, we dive into why physical, in-person commun...

16 Huhti 202539min