The Found Podcast with Molly Knuth28 Touko 2024

164: Is social media oversaturated? 2024 Online Marketing Trends Question & Answer

This is one of my favorite things to do ever: take YOUR burning questions and answer them live. Just last month in April of 2024, I had the privilege of speaking to a group of approximately 150 people at the Young Professionals Association of Dubuque, Iowa. They had me in to talk about marketing and how to get seen by more people, particularly through your digital marketing strategies. When I went to this function, I love to share what I know and came prepared with slides, supportive resources, and a 45-minute planned speech. But, as with many programs I've been to before, I felt like the biggest takeaways came from the Q&A portion of the event. When we have an opportunity to ask burning questions from the audience in order to get the perspective of the speaker, it engages the participants and allows for real-time learning and application. This episode is the result of all those fantastic questions the YP attendees submitted. Read below for a preview of some of the topics we cover (and my answers) and a few helpful links for more information! 2:37 Question 1: Where did you get your blazer? Answer 1: Old Navy 3:27 Question 2: How do you encourage a client to utilize all parts of the flywheel in their marketing when a decent amount of local businesses have small budgets? Answer 2: So this is a fantastic question. If you want to know what the heck is a flywheel, go over to my episode from the beginning of May, the very first episode, episode 162. That one's going to be all about the marketing flywheel, and how I encourage my audience or sorry, how I encourage my clients to develop a more holistic marketing strategy. Short story: I would remind you that good marketing doesn't mean you have to pay more for it. It just means that you are doing things in a way that your audience recognizes and appreciates, and you are meeting them where they are. For example, in the attraction phase of your marketing, I really do recommend that you're doing things in your strategy that are getting new eyeballs on you. This could mean collaborations. For example, I bring guests onto my podcast. It doesn't cost them any money to come be a guest with me, but it's opening them up to a whole new audience. If they go and do two podcast guest spots a month, then they're open to two new audiences each month. They're attracting a lot more people in. It's not costing them money. It's just costing them time. And that's helping them really get clear on where their time and energy and efforts are spent for that attraction phase of their marketing. 12:21 Question 3: Have you ever worked on a hiring campaign for a client? And if you have, what was successful and what was not so successful? 24:19 Question 4: Should a business still be using Twitter/X? 27:27 Question 5: What are your thoughts on Pinterest? Tap here to listen to a recent episode on this very topic! 34:31 Question 6: Besides social media, where else should you market in person events? 40:58 Question 7: Platforms such as Facebook, LinkedIn have become flooded with entrepreneurs and businesses competing for the attention of their audience. They've essentially become red oceans (tap here for more info on the blue ocean vs. red ocean analogy). Has the shift away from traditional marketing actually created a large opportunity for some savvy people to leverage it? Helpful Links:

Be a Guest on a Future Coaching Call If you'd like to ask Molly your business or marketing question on a future episode of The Found Podcast, click the link below to enter your name and burning question: https://docs.google.com/forms/d/e/1FAIpQLSchWWpkpdlzqnDJI0ocMcGgCXGkBk_8mIEFPKjLwkQ-W1oLYg/viewform

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229: Things Are Just Better When They're Fun: A Thanksgiving Giggle Fest with My Mom & Sister

This week on The Found Podcast, we're trading strategy for stories and KPIs for giggle fits. To celebrate Thanksgiving and our November theme of family for the ambitious woman, I invited two of the bi...

26 Marras 20251h 3min

228: Wildly Intentional Living with Mandy Webber: Motherhood, Homesteading & Choosing a Life That's Yours

Today's episode feels extra special — because I finally got to sit down in person with someone I've admired online for months: Mandy Webber of the Wildly Intentional Podcast. She drove from West Branc...

19 Marras 202548min

227: Motherhood & the Ambitious Woman: Holding Both Without Losing Yourself

This week on The Found Podcast, we're continuing our November series on family — and we're going right into the tender middle: motherhood. Because motherhood changes everything. Your time. Your nervo...

12 Marras 202543min

226: This is Not a "How-To Marriage" Podcast

Hey listener, welcome back to The Found Podcast with Molly Knuth. November's theme is family — not just the cute-holiday-card kind, but the real, evolving, sometimes-stretchy relationships that ambiti...

5 Marras 202556min

225: Better Together: A Kitchen-Table Conversation on 20+ Years of Friendship

This week on The Found Podcast, we're doing something a little different…and a lot more personal. I finally brought my real-life best friends to the mic — right here around my kitchen table — snacks, ...

29 Loka 20251h 1min

224: Tradition Keepers & Memory Makers: The Power of Friendship Rituals for Ambitious Women

This week on The Found Podcast, we're diving into the heart of friendship — the kind that's rooted in laughter, ritual, and showing up for each other year after year. As ambitious women, it's easy to ...

22 Loka 202536min

223: Good Movement Starts with Us: Lessons on Self-Awareness, Relationships, and Resilience with Terryn Drieling

What if the way we move through the world—our energy, awareness, and communication—has the power to shape how others move, too? This week on The Found Podcast, I'm sitting down with Terryn Drieling of...

15 Loka 202552min

222: Never Wait to Be Invited: Lessons on Friendship for Ambitious Women with Nina Badzin

Friendship as an adult can be complicated — especially when you're an ambitious woman balancing work, motherhood, and a full life. That's why this week's guest, Nina Badzin, has spent over a decade st...

8 Loka 202551min