The Found Podcast with Molly Knuth28 Touko 2024

164: Is social media oversaturated? 2024 Online Marketing Trends Question & Answer

This is one of my favorite things to do ever: take YOUR burning questions and answer them live. Just last month in April of 2024, I had the privilege of speaking to a group of approximately 150 people at the Young Professionals Association of Dubuque, Iowa. They had me in to talk about marketing and how to get seen by more people, particularly through your digital marketing strategies. When I went to this function, I love to share what I know and came prepared with slides, supportive resources, and a 45-minute planned speech. But, as with many programs I've been to before, I felt like the biggest takeaways came from the Q&A portion of the event. When we have an opportunity to ask burning questions from the audience in order to get the perspective of the speaker, it engages the participants and allows for real-time learning and application. This episode is the result of all those fantastic questions the YP attendees submitted. Read below for a preview of some of the topics we cover (and my answers) and a few helpful links for more information! 2:37 Question 1: Where did you get your blazer? Answer 1: Old Navy 3:27 Question 2: How do you encourage a client to utilize all parts of the flywheel in their marketing when a decent amount of local businesses have small budgets? Answer 2: So this is a fantastic question. If you want to know what the heck is a flywheel, go over to my episode from the beginning of May, the very first episode, episode 162. That one's going to be all about the marketing flywheel, and how I encourage my audience or sorry, how I encourage my clients to develop a more holistic marketing strategy. Short story: I would remind you that good marketing doesn't mean you have to pay more for it. It just means that you are doing things in a way that your audience recognizes and appreciates, and you are meeting them where they are. For example, in the attraction phase of your marketing, I really do recommend that you're doing things in your strategy that are getting new eyeballs on you. This could mean collaborations. For example, I bring guests onto my podcast. It doesn't cost them any money to come be a guest with me, but it's opening them up to a whole new audience. If they go and do two podcast guest spots a month, then they're open to two new audiences each month. They're attracting a lot more people in. It's not costing them money. It's just costing them time. And that's helping them really get clear on where their time and energy and efforts are spent for that attraction phase of their marketing. 12:21 Question 3: Have you ever worked on a hiring campaign for a client? And if you have, what was successful and what was not so successful? 24:19 Question 4: Should a business still be using Twitter/X? 27:27 Question 5: What are your thoughts on Pinterest? Tap here to listen to a recent episode on this very topic! 34:31 Question 6: Besides social media, where else should you market in person events? 40:58 Question 7: Platforms such as Facebook, LinkedIn have become flooded with entrepreneurs and businesses competing for the attention of their audience. They've essentially become red oceans (tap here for more info on the blue ocean vs. red ocean analogy). Has the shift away from traditional marketing actually created a large opportunity for some savvy people to leverage it? Helpful Links:

Be a Guest on a Future Coaching Call If you'd like to ask Molly your business or marketing question on a future episode of The Found Podcast, click the link below to enter your name and burning question: https://docs.google.com/forms/d/e/1FAIpQLSchWWpkpdlzqnDJI0ocMcGgCXGkBk_8mIEFPKjLwkQ-W1oLYg/viewform

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221: I'm Kind of a Bad Friend — Ambition, Priorities & Friendship Guilt

Okay, real talk: I love my people, but when life gets ambitious, friendship is the first thing that slides off my calendar. Work, kids, and even rest often feel easier to prioritize than grabbing coff...

1 Loka 202531min

220: Molly's Must List: 7 Non-Negotiables for Ambitious Women in Business

Whether you're just starting out or scaling up, there are certain non-negotiables every ambitious woman in business needs to thrive. These are the logistical foundations that prevent burnout and the m...

24 Syys 202545min

219: Q4 Without Burnout

Mid-September is here. It offers a fresh start, but the final months of the year are looming. That means Q4 energy is buzzing, but so is the pressure. Which got me wondering...How can we as ambitious ...

17 Syys 202541min

Re-Find Mini Series Bonus: Be Brave

This episode's intention: Make a brave choice to do the work and follow the framework to begin the process of re-finding yourself. In 2018 my daughter, then five, went through a horrible medical e...

15 Syys 202510min

Re-Find Mini Series: Quit Avoiding

This episode's intention: Be honest with yourself about something you've been actively avoiding. In April of 2022 I made a huge investment in "the next big thing" that I was hoping meant a huge ...

14 Syys 20258min

Re-Find Mini Series: Eat Better

This episode's intention: Become aware of the correlation between what you eat with your body cues, energy levels, and mental clarity. I'm so annoyed that I have to share this episode. But I (unf...

13 Syys 20259min

Re-Find Mini Series: Get Outside

This episode's intention: How can I spend intentional time outdoors to ground myself? How can we forget the early days of the pandemic? I remember bursting into tears at the thought of leaving my ...

12 Syys 20258min

Re-Find Mini Series: Influence

This episode's intention: Who am I surrounded by, and how can I be an influencer? You've heard that you are the average of the five people with whom you spend the most time. Think about the energy...

11 Syys 20259min