17½ persuasion tactics in 28 minutes
This is one of my favourite interviews of the year. Listen, and you’ll learn why you should go last in a job interview, why you should pay incentives out in regular but smaller sums, and how you shoul...
9 Joulu 202428min
I watched 300 TV ads: Here’s how they nudge you
I spent four hours watching 300 ads back to back. Today, I reveal how they use psychological principles to persuade you. Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
2 Joulu 202446min
The Psychology Behind a Perfect (SaaS) Website
The world’s best websites follow psychology-backed rules. Today’s guest, Thomas McKinlay, has read over 500 scientific marketing papers to figure out how to create a perfect website. On this episode o...
25 Marras 202422min
Can I create a viral YouTube video?
In today’s episode, I use a marketing psychology principle to try to go viral on YouTube. Did it work? Listen to find out. Effortful YouTube video: https://youtu.be/L6ueaBYDop8?si=5kHrlW66Fdzk6yTb ...
18 Marras 202428min
I shrunk Britain’s #1 bread. Did anyone notice?
I shrunk Britain’s favourite bread and showed it to a dozen Brits from Bolton. I was experimenting with shrinkflation. Companies shrink the size of their products without changing the price, benefitin...
11 Marras 202422min
Can I persuade 20 strangers to listen to Nudge?
Today, I try to persuade 20 total strangers to listen to Nudge. To help, I’ve asked Brain Ahearn for advice. Brian’s Tedx talk on pre-suasion has been viewed by over 1 million people. He teaches tacti...
4 Marras 202431min
Lessons from the longest study on human happiness
What makes us happy? This question generates wildly different answers. I asked four Nudge listeners and got four different answers. Being the behavioural science nerd I am, I’ve always wondered if the...
28 Loka 202432min
Is the “godfather of influence” still relevant?
Robert Cialdini is known to most as the godfather of influence. But is his 40-year-old book still relevant? Today, with Bas Wouters, best-selling author and CEO of the Cialdini Influence, we debate wh...
21 Loka 202439min
