Ben Rhodes on two decades of effectiveness expertise

Ben Rhodes on two decades of effectiveness expertise

Ben Rhodes worked as Group Marketing Director at Royal Mail and Vice President, Head of Brand Marketing & Sponsorship at Mastercard, and is now the Group Brand Director at Phoenix Group, the largest long-term savings and retirement business in the UK.

We discuss:

  1. The best way to drive long-term growth in B2B businesses
  2. His approach to growing B2B business for Royal Mail
  3. How to keep a team at the sharp end of creativity
  4. Creating an environment that performs today and creates the future

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