336: Starting a Business During a Crisis with the founder of Alpha and Strata, Thor Ernstsson

336: Starting a Business During a Crisis with the founder of Alpha and Strata, Thor Ernstsson

Meet Thor Ernstsson. The founder of global giants such as Alpha, Strata, and lead architect for Zygna responsible for Farmville, Ernstsson knows business and products. In this interview, Nathan sits down with Ernstsson to discuss his journey from Zynga game developer, to creating a company that serves half of the Fortune 500. Honest and candid, Ernstsson reveals his decision-making processes behind some of the company's largest pivots, changes, and challenges. While most people would shy away from the idea of launching a business during a global crisis, Ernstsson is perhaps living proof that not only is it a good decision, it’s the best business decision one can make. Key Takeaways Thor Ernstsson discusses how he first began working at Zygna, and how he felt about the global success of Farmville His next business ventures, including Alpha and Strata Why he decided to pivot the company The importance of “now”, and why starting a business during a crisis is a good idea The decision to launch a business that aimed to connect people, while it was the start of the pandemic How to change the world, and why you should always aim to solve a problem that won’t change The importance of customers and why they need to be invested in your business’ success

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621: We Bet $200K on Bras Before Making a Single Sale — Sold 400,000 in 2 Years | Nala

621: We Bet $200K on Bras Before Making a Single Sale — Sold 400,000 in 2 Years | Nala

Nala was built by two founders with no fashion background who invested $200,000 before making a single sale and went on to sell over 400,000 pieces in just two years. In this interview, Chloe and ...

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620: (Solo) The Secret to Making Bold Business Moves With Confidence

620: (Solo) The Secret to Making Bold Business Moves With Confidence

One of the biggest challenges founders face — especially at the end of the year — is knowing what to do next and feeling confident that the move you're about to make is the right one. Certainty feels ...

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619: Airline Charged Me $65 - So I built a $250M Competitor | Adam Ewart

619: Airline Charged Me $65 - So I built a $250M Competitor | Adam Ewart

Adam Ewart turned a £50 excess baggage fee into a global bootstrapped logistics company operating in 145 countries and staying profitable for 15 straight years. In this interview, Adam breaks down ...

1 Tammi 47min

618: (Solo) What 5 World-Class Founders Taught Me This Year

618: (Solo) What 5 World-Class Founders Taught Me This Year

Every year I sit down with some of the world’s most fascinating founders — but this year’s interviews hit me harder than most. Reinvention, resilience, copycats, failure, loneliness after exits, scrap...

30 Joulu 202511min

617: How A Failing Skincare Brand Became An 8-Figure Makeup Empire | Aliett Buttelman

617: How A Failing Skincare Brand Became An 8-Figure Makeup Empire | Aliett Buttelman

Aliett Buttelman spent eight years grinding in the dark before a single viral moment with Taylor Swift turned Fazit into an overnight seven-figure brand. In this interview, Aliett breaks down the ...

25 Joulu 202552min

616: (Solo) 5 Honest Business Lessons I’m Taking Into 2026

616: (Solo) 5 Honest Business Lessons I’m Taking Into 2026

2025 has been one of the most eye-opening years of my founder journey — personally, professionally, and strategically. Instead of sharing a highlight reel, I want to share the real lessons that moved ...

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615: Stop Chasing Sexy Businesses - This Boring One Made Me $500M+ | David Royce

615: Stop Chasing Sexy Businesses - This Boring One Made Me $500M+ | David Royce

David Royce went from a broke college kid in a door-to-door pest control job to building and selling four service businesses for nine-figure exits by applying Silicon Valley systems to an unsexy blu...

18 Joulu 202558min

614: (Solo) Running on Fumes? Reset Your Mindset Before The Year Ends

614: (Solo) Running on Fumes? Reset Your Mindset Before The Year Ends

If you’re dragging yourself toward the end of the year feeling exhausted, overwhelmed, and mentally drained, you’re not alone. This is one of the toughest stretches for founders — you’re still runni...

16 Joulu 20259min

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