#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

Send us Fan Mail When a large financial institution decides to enhance the construction of its customer loyalty program, it can be challenging. Yet repositioning a program in a highly competitive Canadian market where large coalition programs are inter-matched with traditional brand-based customer loyalty efforts can be even more daunting. One of the ways to measure how brands enhance customer loyalty efforts is to look at the program’s metrics and KPIs. Another is to take home multiple award...

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Loyalty360 Loyalty Live | Mladen Vladic, FIS

Loyalty360 Loyalty Live | Mladen Vladic, FIS

Send us Fan Mail Mark Johnson, CEO of Loyalty360, spoke with Mladen Vladic, General Manager, FIS Loyalty Engagement Solutions, about looking at the holistic enterprise value of the consumer, the value...

5 Maalis 202424min

Loyalty360 Loyalty Live | Terry O’Neil, Citi Retail Services

Loyalty360 Loyalty Live | Terry O’Neil, Citi Retail Services

Send us Fan Mail Customer expectations continue to evolve, and when considering a purchase — a big ticket item or even a smaller one — they often look for flexibility in payment options. Merchants and...

27 Helmi 202423min

Bob Evans: Cultivating Emotional Loyalty by Making Customers Feel Recognized and Special

Bob Evans: Cultivating Emotional Loyalty by Making Customers Feel Recognized and Special

Send us Fan Mail Mark Johnson, CEO of Loyalty360, spoke with Bob Holtcamp, President and CMO at Bob Evans, about leveraging a new AI-driven loyalty-and-offer solution, merging marketing and IT leaders...

26 Helmi 202423min

Loyalty360 Loyalty Live | Kim Welther, Baesman

Loyalty360 Loyalty Live | Kim Welther, Baesman

Send us Fan Mail Mark Johnson, CEO of Loyalty360, spoke with Kim Welther, Vice President, CRM & Loyalty for Baesman, about the challenges and opportunities in the year ahead, including defining and me...

20 Helmi 202414min

Loyalty360 Loyalty Live | Laura Miller and Martha Cohen, Kobie

Loyalty360 Loyalty Live | Laura Miller and Martha Cohen, Kobie

Send us Fan Mail Mark Johnson, CEO of Loyalty360, spoke with Laura Miller, SVP of Strategic Services, and Martha Cohen, Vice President, Client Services at Kobie, about leveraging artificial intelligen...

13 Helmi 202427min

Loyalty360 Loyalty Live | Jill Moser, Mastercard

Loyalty360 Loyalty Live | Jill Moser, Mastercard

Send us Fan Mail Mark Johnson, CEO of Loyalty360, spoke with Jill Moser, SVP of Global Offers at Mastercard, about what will impact loyalty in 2024, how brands should approach building relationships, ...

6 Helmi 202419min

Hooters: Customer Engagement, Brand Partnerships, and the Role of Today’s CMO

Hooters: Customer Engagement, Brand Partnerships, and the Role of Today’s CMO

Send us Fan Mail Hooters is a globally iconic, image-based, casual dining restaurant brand founded in 1983 in Clearwater, FL. The company consists of nearly 370 stores in total, which include domestic...

5 Helmi 202424min

Loyalty360 Loyalty Live | Don Smith, Brierley – Capillary

Loyalty360 Loyalty Live | Don Smith, Brierley – Capillary

Send us Fan Mail Mark Johnson, CEO of Loyalty360, spoke with Don Smith, EVP, Chief Consulting Officer at Brierley, about defining and measuring success, trends Brierley notes for 2024, and what genera...

30 Tammi 202431min

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