Interview with Melbourne Storm General Manager Frank Ponissi

In this discussion Frank speaks with Frank Ponissi, General Manager of Melbourne Storm Rugby League club, one of Australia's most renowned sporting administrators and in this conversation we aim to apply Frank's front office principles and culture to Italian football.

Frank's principles and cultural lessons are relevant to any sporting organisation and we apply them to Italian football in this all encompassing conversation.

Frank discusses his early days in coaching and sports administration, coaching in France, England and South Africa and the foundations they set for his career today as GM of football.

Frank talks about working at an elite sporting level, where and how you can go wrong with recruitment, and why it's so important to any club, how success starts with the solid foundations of a sporting club, how and why front office stability is essential, and why strong leadership is critical at any elite sporting organisation. Enjoy the conversation.