Writing a Call to Action that Maximizes Engagement (Episode 121)

Writing a Call to Action that Maximizes Engagement (Episode 121)

If you haven’t yet, you’ll probably see “CTA” all over creative briefs and project outlines. CTA stands for “call to action” and refers to the copy you use to tell the reader what you want them to do next.

You need to give your audience a next step to take. (We’re writing the copy for a reason, right? We want the reader to buy the hand towel, sign up for the course or watch the video–depending on the project, of course.) The call to action tells the reader what step to take next and how.

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Seeing Her Copy in Times Square - Alex's Story (Episode 265)

Seeing Her Copy in Times Square - Alex's Story (Episode 265)

I hope you’re ready for the WEALTH of information Alex is sharing. On this episode of the Build Your Copywriting Business podcast, we are beyond lucky that CCA student, former account manager, and ...

28 Tammi 45min

AI, Plagiarism, and Ethics in Copywriting - with Amber Smith (Episode 264)

AI, Plagiarism, and Ethics in Copywriting - with Amber Smith (Episode 264)

If you’re using AI to help you with your copywriting tasks (and I hope you are!), you need to watch this. On this episode of the Build Your Copywriting Business podcast, we are SO lucky that the bril...

21 Tammi 55min

His 30 Hours/Week, 6-Figure Business All Began in Thailand - Daniel's Story (Episode 263)

His 30 Hours/Week, 6-Figure Business All Began in Thailand - Daniel's Story (Episode 263)

Are you a “jump and the net will appear” kind of person? Personally, I like to have some sort of net. But, as this this week’s guest on the Build Your Copywriting Business podcast taught me, you can...

14 Tammi 35min

Copywriting Secrets from the Marshalls/TJ Maxx Creative Director (Episode 262)

Copywriting Secrets from the Marshalls/TJ Maxx Creative Director (Episode 262)

The title of this episode should really be “copywriting secrets from my best friend” … who just happens to be the creative director at one o the country’s (if not the world’s!) most iconic retail bran...

7 Tammi 46min

Full-Time to Freelance (and Traveling the World) - Catching Up with Tammy (Episode 261)

Full-Time to Freelance (and Traveling the World) - Catching Up with Tammy (Episode 261)

“I’m genuinely living the life I envisioned. I am working with clients I love and sustaining myself through freelance work. It felt far away at first, but step by step, I built the reality I dreamed a...

31 Joulu 202538min

'Twas the Night Before Deadline (Episode 260)

'Twas the Night Before Deadline (Episode 260)

We had a little fun with this episode of the Build Your Copywriting Business podcast. Please enjoy this playful, poetic take on the chaotic, caffeinated, and creatively charged moments every copywrit...

24 Joulu 20254min

She Quit the Course, Then Came Back and Built a Full-Time Copywriting Career - Jade's Story (Episode 259)

She Quit the Course, Then Came Back and Built a Full-Time Copywriting Career - Jade's Story (Episode 259)

Ever feel like quitting? Well, Jade did quit the Comprehensive Copywriting Academy. For like, years. But on this episode of the Build Your Copywriting Business podcast, she’s sharing the far juicie...

17 Joulu 202529min

From Scarcity to Strategy: An Honest Update on Kate's Money Mindset (Episode 258)

From Scarcity to Strategy: An Honest Update on Kate's Money Mindset (Episode 258)

The last time Kate shared a money update she was … uncomfortable to say the least.  I mean, we were coming off a pandemic. (You can watch that episode where she broke down her copywriting earnings r...

10 Joulu 202546min

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