Good vs. Bad Copywriting: How Do You Tell the Difference? (Episode 126)

Good vs. Bad Copywriting: How Do You Tell the Difference? (Episode 126)

The question of “What makes copy good or bad?” is often spun by our students into “Am I a good copywriter?” It’s a simple question with a not always so simple answer.

In this episode Nicki and Kate dive into unraveling the answer, and how asking yourself if something is good copy or bad copy, will make you a better copywriter.

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From Almost Giving Up on Copywriting to Being Booked 6 Months Out - Bart's Story (Episode 242)

From Almost Giving Up on Copywriting to Being Booked 6 Months Out - Bart's Story (Episode 242)

Ever felt so drained and discouraged you thought, “Maybe I should just give up”? That’s exactly where Bart was—not just doubting his move from corporate sales to copywriting, but seriously questionin...

13 Elo 202531min

ChatGPT: Friend or Foe? - with Amber Smith (Episode 241)

ChatGPT: Friend or Foe? - with Amber Smith (Episode 241)

AI is taking all the copywriting jobs!” Sound familiar? Before you spiral, hit play on this week’s episode of the Build Your Copywriting Business podcast. AI expert and copywriter Amber Smith is...

6 Elo 202547min

Moving from the Wine Industry in California to Copywriting in North Carolina  - Avalon's Story (Episode 240)

Moving from the Wine Industry in California to Copywriting in North Carolina - Avalon's Story (Episode 240)

Freedom and security: those were two core values that Avalon identified. On this episode of the Build Your Copywriting Business podcast, Avalon is sharing how these core values grounded her decision ...

30 Heinä 202533min

Do Copywriters Need a Personal Brand? (Episode 239)

Do Copywriters Need a Personal Brand? (Episode 239)

❌ Fancy logo ❌ Color palette ❓Personal brand You’ve probably heard us talk about all the shiny distractions when it comes to earning money as a copywriter. Is a “personal brand” another one? On th...

23 Heinä 202527min

Part-Time Values-Based Copywriter, Full-Time Mom - Yvonne's Story (Episode 238)

Part-Time Values-Based Copywriter, Full-Time Mom - Yvonne's Story (Episode 238)

Ever feel like the only way forward in your career… is up a corporate ladder that you don’t even want to be on in the first place? Yvonne did, too. After 15+ years in communications roles at mission-...

16 Heinä 202541min

"AI is Going to Take My Job!!!" ... But Is It? (Episode 237)

"AI is Going to Take My Job!!!" ... But Is It? (Episode 237)

Ready for the truth about AI and copywriting? AI is shifting the way everyone does work. Including copywriters. YAWN! Boring. 🥱 Yup. That’s a headline that doesn’t get clicks. “AI is destro...

9 Heinä 202544min

15 Books to Add to Your Summer Reading List

15 Books to Add to Your Summer Reading List

I am SO excited to share this summer reading list with you—straight from the Comprehensive Copywriting Academy community! We crowdsourced dozens of recommendations and (after a very heated debate) na...

4 Heinä 202534min

Raising 2 Kids, Writing for Nonprofits, and Going at Your Own Pace - Stevi's Story (Episode 236)

Raising 2 Kids, Writing for Nonprofits, and Going at Your Own Pace - Stevi's Story (Episode 236)

If you’ve followed the Comprehensive Copywriting Academy for any amount of time, you know there are as many ways to shape a copywriting career as there are copywriters. Stevi’s story is the perfect...

2 Heinä 202550min

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