Ep. 41: Elevating Brand Connections Through Research & Insights

Ep. 41: Elevating Brand Connections Through Research & Insights

In this episode of the AdTech Heroes podcast, our host Dal Singh Gill sits down with Jane Ostler (EVP Global Thought Leadership at Kantar) & Tony Costella (Global Marketing and Insights Director at Heineken) to explore the evolving landscape of insights & marketing. They discuss their career paths, the importance of understanding local consumer behavior & the role of technology in gathering insights. The conversation delves into branding myths, the significance of creativity in digital advertising & innovative strategies for engaging consumers.

Key topics with timestamps:

00:00 - Introduction to Insights & Careers.

05:10 - Harmonizing Human Expertise & Technology for Rapid Insights.

06:59 - Navigating Media & Advertising Analytics Trends.

10:23 - Building Brand Loyalty Through Deep Consumer Understanding.

14:10 - Adapting Brands to Evolving Market Categories.

19:33 - Building a Meaningful Brand Difference for Growth.

21:19 - Innovative Strategies: Exploring New Market Spaces.

25:11 - The Rise of High-Quality Creative Digital Advertising.

29:41 - Innovative Storytelling: Diverse Approaches in Creativity.

33:34 - Heineken's "Boring Phone" Tackles Loneliness Epidemic.

36:05 - The Ultimate Superpower for Consumer Understanding.

Jaksot(58)

Ep. 42: Navigating AI Ethics in Advertising

Ep. 42: Navigating AI Ethics in Advertising

In this episode of the AdTech Heroes Podcast, Dal sits down with James Sandham, Global Head of Digital & AI Development at MullenLowe Global, to discuss the evolving landscape of AI ethics in the adve...

28 Maalis 202549min

Ep. 40: Live from Cannes: The Power of Context: Creating Connections Across Screens

Ep. 40: Live from Cannes: The Power of Context: Creating Connections Across Screens

Relive the exclusive crossover episode of the AdTech Heroes x The Pub Way Podcast, live from the Cannes Lions in partnership with Campaign. In this special panel, our hosts, Dal Gill, VP of New Market...

16 Heinä 202431min

Ep. 39: Navigating the Future of CTV in India

Ep. 39: Navigating the Future of CTV in India

in this episode of the AdTech Heroes podcast, our host, Dal Gill, along with guest Vikram Chande, General Manager and Sales Lead for Samsung Ads India, explores the rapidly growing sector of Connected...

16 Touko 202434min

Ep. 38: Strategic Partnerships & Adaptability for Success with Matthew Birkby, Innitiative

Ep. 38: Strategic Partnerships & Adaptability for Success with Matthew Birkby, Innitiative

In this episode, our host Dal sits down with Matthew Birkby (SVP, Strategic Integration at Innitiative) to discuss who should own the ad stack. During the conversation, they discussed: - How to bui...

29 Helmi 202441min

Ep. 37: Ride on Demand: The Uber Way to Ad Success with Paul Wright, Uber

Ep. 37: Ride on Demand: The Uber Way to Ad Success with Paul Wright, Uber

In this episode, our host Dal sits down with Paul Wright (Head of Uber Advertising & Eire) to discuss Uber's advertising business. During the conversation, they discussed: - Uber's advertising origi...

8 Helmi 202429min

Ep. 36: Reddit's Key to Context with Alex Underwood, Reddit

Ep. 36: Reddit's Key to Context with Alex Underwood, Reddit

In this episode, our host Dal sits down with Alex Underwood (Global Head of Agency Development at Reddit) to discuss Reddit's advertising business. During the conversation, they discussed: - Why age...

9 Tammi 202433min

Ep. 35: The Future of Podcast Advertising & Audio Creativity with Steve Dunlop, AMA

Ep. 35: The Future of Podcast Advertising & Audio Creativity with Steve Dunlop, AMA

In this episode, our host Dal sits down with Steve Dunlop (Founder & CEO at AMA) to discuss the future of podcast advertising. During the conversation, they discussed: - How important is audio adver...

9 Marras 202344min

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