Ep. 41: Elevating Brand Connections Through Research & Insights

Ep. 41: Elevating Brand Connections Through Research & Insights

In this episode of the AdTech Heroes podcast, our host Dal Singh Gill sits down with Jane Ostler (EVP Global Thought Leadership at Kantar) & Tony Costella (Global Marketing and Insights Director at Heineken) to explore the evolving landscape of insights & marketing. They discuss their career paths, the importance of understanding local consumer behavior & the role of technology in gathering insights. The conversation delves into branding myths, the significance of creativity in digital advertising & innovative strategies for engaging consumers.

Key topics with timestamps:

00:00 - Introduction to Insights & Careers.

05:10 - Harmonizing Human Expertise & Technology for Rapid Insights.

06:59 - Navigating Media & Advertising Analytics Trends.

10:23 - Building Brand Loyalty Through Deep Consumer Understanding.

14:10 - Adapting Brands to Evolving Market Categories.

19:33 - Building a Meaningful Brand Difference for Growth.

21:19 - Innovative Strategies: Exploring New Market Spaces.

25:11 - The Rise of High-Quality Creative Digital Advertising.

29:41 - Innovative Storytelling: Diverse Approaches in Creativity.

33:34 - Heineken's "Boring Phone" Tackles Loneliness Epidemic.

36:05 - The Ultimate Superpower for Consumer Understanding.

Jaksot(59)

Ep. 27: How TV Viewership Is Shifting with Tony Marlow, LG Ad Solutions

Ep. 27: How TV Viewership Is Shifting with Tony Marlow, LG Ad Solutions

In this episode, our host Dal sits down with Tony Marlow (Chief Marketing Officer at LG Ad Solutions) to discuss Connected TV and how viewership is shifting. --- During the conversation, they discuss...

20 Huhti 202342min

Ep. 26: The Evolution of Dailymotion with Bichoï Bastha, Dailymotion

Ep. 26: The Evolution of Dailymotion with Bichoï Bastha, Dailymotion

In this episode, our host Dal sits down with Bichoï Bastha (Chief Revenue & Business Officer at Dailymotion) to discuss the evolution of Dailymotion as a business.  --- During the conversation, they d...

22 Helmi 202340min

Ep. 25: The Complexity of The Advertising Industry with Clare Ritchie, Omnicom Media Group

Ep. 25: The Complexity of The Advertising Industry with Clare Ritchie, Omnicom Media Group

In this episode, our host Dal sits down with Clare Ritchie (SVP Global Head of Programmatic & Inhousing at Omnicom Media Group) to discuss the complexities that exist within the advertising industry. ...

2 Helmi 202343min

Ep. 24: The Opportunities of Cookie Depreciation with Bharat Khatri, Omnicom Media Group

Ep. 24: The Opportunities of Cookie Depreciation with Bharat Khatri, Omnicom Media Group

In this episode, our host Dal sits down with Bharat Khatri (Chief Digital Officer, APAC at Omnicom Media Group) to discuss the opportunities that come out of cookie depreciation.  --- During the conve...

11 Tammi 202345min

Ep. 23: What the Metaverse Means for Brands with Alex Thomas, GroupM

Ep. 23: What the Metaverse Means for Brands with Alex Thomas, GroupM

In the latest episode of the AdTech Heroes podcast, our host Dal sits down with Alex Thomas (Brand & Safety at groupM) to discuss the Metaverse and what it means for brands.  --- During the conversati...

24 Marras 202244min

Ep. 22: Building Successful Programmatic Teams with Seun Odeneye, Matterkind

Ep. 22: Building Successful Programmatic Teams with Seun Odeneye, Matterkind

In the latest episode of our AdTech Heroes podcast, our host Dal sits down with Seun Odeneye, Manager Director at Matterkind, to discuss how he's helped build their programmatic team.    --- During th...

10 Marras 202237min

Ep. 21: The Partnership Between People & Technology with Vincent Paolozzi, Kinesso

Ep. 21: The Partnership Between People & Technology with Vincent Paolozzi, Kinesso

In the latest episode of our AdTech Heroes podcast, our host Dal sits down with Vin Paolozzi, Chief Investment Officer at Kinesso, to discuss the relationship between people and technology - in the co...

20 Loka 202243min

Ep. 20: Sustainability in AdTech with Harvin Gupta, Scope3

Ep. 20: Sustainability in AdTech with Harvin Gupta, Scope3

Did you know that a flight from London to Boston and back has the same carbon footprint as one million video impressions.  --- Crazy, right?  --- Which is exactly why for today's episode, we're talkin...

6 Loka 202234min

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