Ep. 41: Elevating Brand Connections Through Research & Insights

Ep. 41: Elevating Brand Connections Through Research & Insights

In this episode of the AdTech Heroes podcast, our host Dal Singh Gill sits down with Jane Ostler (EVP Global Thought Leadership at Kantar) & Tony Costella (Global Marketing and Insights Director at Heineken) to explore the evolving landscape of insights & marketing. They discuss their career paths, the importance of understanding local consumer behavior & the role of technology in gathering insights. The conversation delves into branding myths, the significance of creativity in digital advertising & innovative strategies for engaging consumers.

Key topics with timestamps:

00:00 - Introduction to Insights & Careers.

05:10 - Harmonizing Human Expertise & Technology for Rapid Insights.

06:59 - Navigating Media & Advertising Analytics Trends.

10:23 - Building Brand Loyalty Through Deep Consumer Understanding.

14:10 - Adapting Brands to Evolving Market Categories.

19:33 - Building a Meaningful Brand Difference for Growth.

21:19 - Innovative Strategies: Exploring New Market Spaces.

25:11 - The Rise of High-Quality Creative Digital Advertising.

29:41 - Innovative Storytelling: Diverse Approaches in Creativity.

33:34 - Heineken's "Boring Phone" Tackles Loneliness Epidemic.

36:05 - The Ultimate Superpower for Consumer Understanding.

Jaksot(58)

Ep. 34: A Deep Dive Into Bid Shading and Programmatic with Jeremy Fain, Cognitiv

Ep. 34: A Deep Dive Into Bid Shading and Programmatic with Jeremy Fain, Cognitiv

In this episode, our host Dal sits down with Jeremy Fain (CEO & Co-Founder at Cognitiv) to discuss bid shading and programmatic. During the conversation, they discussed: - Jeremy's not traditional j...

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Ep. 33: Deconstructing Barbie's Marketing with Mike Shaw and Rachael Lake

Ep. 33: Deconstructing Barbie's Marketing with Mike Shaw and Rachael Lake

In this episode, we brought on two industry leaders; Mike Shaw (Director, International Ad Sales at Roku) and Rachel Lake (UK Head of Strategy, m/SIX) to deconstruct the marketing behind the recent Ba...

30 Elo 202323min

Ep. 32: Data in AdTech with Dylan Mouratsing, mSix&Partners

Ep. 32: Data in AdTech with Dylan Mouratsing, mSix&Partners

In this episode, our host Dal sits down with Dylan Mouratsing (Global Chief Data Officer at mSix&Partners) to data in AdTech. During the conversation, they discussed: - How the use of data within ...

8 Elo 202333min

Ep. 31: The State of the SSP Landscape with Alex Gardner, Index Exchange

Ep. 31: The State of the SSP Landscape with Alex Gardner, Index Exchange

In this episode, our host Dal sits down with Alex Gardner (Chief Revenue Officer at Index Exchange) to discuss technology within the state of the SSP landscape. During the conversation, they discusse...

12 Heinä 202332min

Ep. 30: Live from Cannes - Beyond the Labels: Breaking Stereotypes in Advertising

Ep. 30: Live from Cannes - Beyond the Labels: Breaking Stereotypes in Advertising

In this special panel episode of the AdTech Heroes podcast, streamed live from Cannes in partnership with ExchangeWire, our host, Dal Gill, VP of Global Partnerships at Seedtag, is joined by industry ...

28 Kesä 202354min

Ep. 29: Technology in The AdTech Industry with Melissa Blaha, Finecast

Ep. 29: Technology in The AdTech Industry with Melissa Blaha, Finecast

In this episode, our host Dal sits down with Melissa Blaha (Head of Product, Data and Analytics at Finecast) to discuss technology within the AdTech industry. During the conversation, they discussed...

8 Kesä 202343min

Ep. 28: The Evolution of The Agency Sector with Katie Grosvenor, GroupM

Ep. 28: The Evolution of The Agency Sector with Katie Grosvenor, GroupM

In this episode, our host Dal sits down with Katie Grosvenor (Chief Engagement & Growth Officer) to discuss how the agency sector has evolved over the years. --- During the conversation, they discuss...

17 Touko 202345min

Ep. 27: How TV Viewership Is Shifting with Tony Marlow, LG Ad Solutions

Ep. 27: How TV Viewership Is Shifting with Tony Marlow, LG Ad Solutions

In this episode, our host Dal sits down with Tony Marlow (Chief Marketing Officer at LG Ad Solutions) to discuss Connected TV and how viewership is shifting. --- During the conversation, they discuss...

20 Huhti 202342min

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