Episode 14: Marketing at warp speed

Episode 14: Marketing at warp speed

From lockdown to turbocharger

This podcast will:
• Explore the lockdown-triggered phenomenon of accelerated marketing
• Ask whether greater speed leads to reduced quality
• Examine whether superfast marketing will endure post corona crisis

Host: Ben Walker, Head of Media, LID Business Media
Guests: James Farmer, Head of Brand and Marketing Communications, CIM
Kevin Duncan, founder of Expert Advice and author of ITALS The Intelligent Work Book ITALS

Recorded: Thursday 30 April 2020 14:00 BST

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Jaksot(138)

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