Six Sells Shorts: The scariest number in B2B Marketing?

Six Sells Shorts: The scariest number in B2B Marketing?

The scariest number in B2B Marketing?

According to 'hot-off-the-press' research by The B2B Institute, having researched 7,046 companies across five different verticals, that number is 16%.

16% represents the piffling average overlap between the people seeing marketing communications and the people seeing sales comms.

Here's a few thoughts about why that is such a big issue, and what we might do about it.

If you listen via the player on our website, you can review my suggestions at the same time - https://www.sixsells.co.uk/blog/the-16-gap-between-b2b-sales-and-marketing-communications


www.sixsells.co.uk

#PeopleShapedComms

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(148)

Women in Trading with Duri Mehmet on The Six Sells Podcast

Women in Trading with Duri Mehmet on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Duri Mehmet, who is the Group Trading Director at Orion Worldwide. Duri has over 15 years experience in the media industry and she is ...

1 Heinä 22min

Kindness in Media with Jo Blake on The Six Sells Podcast

Kindness in Media with Jo Blake on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Jo Blake, who is the Head of Investment at Mi Media.Jo’s senior career has been spent at the helm of award-winning campaigns and pione...

23 Kesä 36min

Seeing is NOT believing - Six Sells Shorts

Seeing is NOT believing - Six Sells Shorts

Mike Nicholson, CEO, at Six Sells shares a thought about how Seeing is NOT believing anymore. (7m 34s)Since the 17th century, the saying 'seeing is believing' has been used and agreed with en-mass.As ...

17 Kesä 7min

 Adtech Recruitment with Kim Dando on The Six Sells Podcast

Adtech Recruitment with Kim Dando on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Kim Dando, who is the MD at round8 talent search. Accredited in Psychometric Assessment and Evaluation Kim is an expert in the digital...

15 Kesä 27min

Ads in LLMs with Andrea Tortella on The Six Sells Podcast

Ads in LLMs with Andrea Tortella on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Andrea Tortella, who is the Co-Founder and CEO at Thrad. Here are some of the topics we discussed in this episode.Ads in ChatGPT and l...

10 Kesä 40min

Marketing Effectiveness with Andrew Wynd on The Six Sells Podcast

Marketing Effectiveness with Andrew Wynd on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Andrew Wynd, who is an experienced leader in marketing and media with a valuable blend of both agency and brand side roles including S...

3 Kesä 32min

The 3rd Era of Measurement with Simi Gill on The Six Sells Podcast

The 3rd Era of Measurement with Simi Gill on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Simi Gill, who is the Head of Digital at The Kite Factory. Simi has risen through the ranks after first starting in 2019 as Digital Ac...

26 Touko 29min

Digital Out of Home with Tom Barbour on The Six Sells Podcast

Digital Out of Home with Tom Barbour on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Tom Barbour, who is the Sales Director at Vistar Media. His career spans roles at GumGum, Blis, and Opera Mediaworks as well as mentor...

20 Touko 27min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
ostan-asuntoja-podcast
rss-rahapodi
rahapuhetta
vapauta-supervoimasi-podcast
rss-rahamania
asuntoasiaa-paivakirjat
rss-ammattipodcast
herrasmieshakkerit
syo-nuku-saasta
pomojen-suusta
rss-laakispodi
rss-kaikki-koroista
rss-markkinointitrippi
rss-perho-rajoilla
rss-rikasta-elamaa
rss-pariisilaiset