When You Try Making "Something For Everyone," You Attract Nobody
Problem Solvers6 Marras 2017

When You Try Making "Something For Everyone," You Attract Nobody

You want customers to love your product, of course. But what happens when they don’t? The simple answer: You have to make a change -- and it won’t be easy. Today we follow the story of Grayl, a company that created a groundbreaking bottle that filters water. When it first hit the market, sales sagged and customers were confused. So Grayl spent three years better understanding its ideal customer and refashioning its product. Now sales are spiking, and Grayl knows a lot about how to take customer feedback. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jaksot(463)

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Everything You Know About Leadership Is Wrong

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Jon Levy, behavioral scientist and author of Team Intelligence, is here to blow up what you thought you knew about leading teams. He reveals why most leadership advice is outdated, how the entire indu...

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Uncover Hidden Value for Customers, with Alibaba.com's President

Uncover Hidden Value for Customers, with Alibaba.com's President

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How to Change Without Losing Yourself

How to Change Without Losing Yourself

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Win Customers’ Attention with This Clever Strategy

Win Customers’ Attention with This Clever Strategy

Branding expert Laura Ries joins Jason to talk about her new book, The Strategic Enemy , and the power of positioning. Together, they break down how companies can define what they stand against, win c...

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  How Not to Die as a Company

How Not to Die as a Company

What do you do when your company is running out of money, your industry has collapsed, and even you think your idea is dumb? That’s the situation Siqi Chen, now founder and CEO of the finance platform...

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How to Get AI to Recommend You

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Search is changing. Instead of typing a few words into Google, clients are now asking AI tools for hyper-specific recommendations. So how do you make sure they still find you? In this episode, Max Des...

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How Marcus Lemonis Pushes People to Greatness

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Marcus Lemonis built his reputation as the guy who could fix anything. It’s even in the name of his TV show The Fixer on FOX his new show following the success of The Profit on CNBC. But now, as he en...

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