Get What You Want By Providing Value, With Mazda's CMO
Problem Solvers1 Huhti 2019

Get What You Want By Providing Value, With Mazda's CMO

How do you get what you want—from customers, partners, investors, and more? You don’t just come out and ask for it! Instead, you focus on what THEY want, and how you can deliver it. In this episode, Mazda CMO Dino Bernacchi and host Jason Feifer (editor in chief of Entrepreneur magazine) and discuss how this works, and why entrepreneurs and brands must always stay relentlessly focused on value. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Why Most Founders Can't Grow Past 25 Employees

Why Most Founders Can't Grow Past 25 Employees

David Rusenko built Weebly from a dorm room start-up with friends to a business with 300 employees and over $200 million in revenue. But somewhere around employee 25, he hit a wall and realized the pr...

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How Burger King Is Making a Comeback

How Burger King Is Making a Comeback

The President of Burger King, Tom Curtis, knew the brand had gotten stale and that customers had drifted away. So he did something almost no executive does. He gave out a phone number and told people ...

18 Touko 43min

What Is Your Time Worth?

What Is Your Time Worth?

Unsure what to charge for your services? You're not alone. Ilana Golan struggled with that too, until she developed a framework she now teaches to others through her Leap Academy. On this episode, Il...

11 Touko 31min

Tetris: Building a Brand Beyond the Block

Tetris: Building a Brand Beyond the Block

If you're a 90s kid like Jason, you probably grew up with Tetris. But not like Maya Rogers grew up with Tetris. Her dad brought the game from the  Soviet Union to the rest of the world. Now Maya runs ...

4 Touko 26min

How to Find Your First Customers

How to Find Your First Customers

How do you find your first customers? It’s a question first-time founders are often flummoxed by. But Keith Krach has developed a tried-and-true strategy—starting during his days at Ariba (which sold ...

27 Huhti 36min

Stop Being Interchangeable

Stop Being Interchangeable

It's a noisy world. If you want to succeed, you must learn to stand out — or to become, as Jason calls it, "singular." In this episode, he offers a formula for increasing your value: Instead of relyin...

20 Huhti 21min

The Formula for Efficient, Effective Content

The Formula for Efficient, Effective Content

It's the 450th episode. Okay, it's actually the 451st. But close enough. Every 50 episodes, Jason steps back and reflects on the show: how it's changed, why it's changed, and what he's learned from ma...

13 Huhti 26min

You Can’t Scale a Secret

You Can’t Scale a Secret

Danielle Sepsy started developing her secret scone recipe at 13. That recipe built The Hungry Gnome. But to grow, she had to share it with her team, and eventually with the world in her new book, The ...

6 Huhti 26min

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