What it looks like when marketing is PR’s Ally, in partnership with Ally
The PR Week27 Helmi 2023

What it looks like when marketing is PR’s Ally, in partnership with Ally

Andrea Brimmer knows a thing or two about teamwork, having played soccer at Michigan State University. She knows a thing or two about challenging the status quo, leading comms and marketing for a company that revolutionized the industry as one of the very first online-only banks.

Ahead of her conversation with PRWeek’s Gideon Fidelzeid, it was determined that a great – and quite fun – way to glean from Brimmer’s vast expertise in so many areas was to play a game of word association.

The first word posed to her was “integration.” One would assume a leader who oversees PR and marketing would have some sound counsel on this. And Brimmer does not disappoint. (Both sides remembering that putting the brand first is the most important thing helps massively in this regard, she notes.)

She goes on to talk about disruption and bravery (both as a brand and as a communicator), as well as Web3 (with a noteworthy nod to gamification and all it has done in the tech and consumer space). The conversation gets more passionate as the subject of DE+I is broached.

Brimmer concludes by underscoring how “leading from the front” is foundational to her management and marcomms style.

www.ally.com

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaksot(360)

Creativity at scale, a podcast sponsored by Burson

Creativity at scale, a podcast sponsored by Burson

This episode explores the challenges and opportunities of scaling creativity within business. We’ll discuss the importance of learning and development for supporting creative ideas, investigate the id...

27 Kesä 202425min

The PR Week: 6.27.2024 - Bret Werner, MikeWorldWide

The PR Week: 6.27.2024 - Bret Werner, MikeWorldWide

With the European Championship and Copa America underway and the Olympic torch traveling to Paris, it’s very much the summer of sports. Who better to join The PR Week podcast than Bret Werner, preside...

27 Kesä 202435min

What’s new and what’s next in healthcare PR: Insights from Real Chemistry experts in health equity, media and social, a podcast sponsored by Real Chemistry

What’s new and what’s next in healthcare PR: Insights from Real Chemistry experts in health equity, media and social, a podcast sponsored by Real Chemistry

Join us to explore current trends impacting healthcare public relations, focusing on how these are shaping health equity initiatives, as well as traditional and digital media landscapes. Featuring exp...

26 Kesä 202428min

The influence of influence, a podcast sponsored by Cision

The influence of influence, a podcast sponsored by Cision

Everyone has to be an influencer these days. It’s not enough to have a good idea. A good product. To write a good book. To start a company. To be a journalist. You have to be more than that. To cut th...

26 Kesä 202429min

From date nights to banned books: How to turn moments into movements, a podcast sponsored by Current Global

From date nights to banned books: How to turn moments into movements, a podcast sponsored by Current Global

Discover how to transform everyday moments into powerful brand activations, from local book bans to a viral news interview and innovative date night experiences. We’ll explore the strategies behind le...

25 Kesä 202420min

The PR Week: 6.20.2024 - Cannes Lions PR jury president Kat Thomas

The PR Week: 6.20.2024 - Cannes Lions PR jury president Kat Thomas

Kat Thomas, founder and chief creative officer of One Green Bean, has a front-row seat to some of the best earned media work in the world as PR jury president of the Cannes Lions International Festiva...

20 Kesä 202420min

The PR Week special edition: Burson CEO Corey duBrowa at Cannes

The PR Week special edition: Burson CEO Corey duBrowa at Cannes

In this special Cannes Lions International Festival of Creativity edition of The PR Week, Steve Barrett sits down with Burson CEO Corey duBrowa.They talk about bringing together two blue chip agencies...

19 Kesä 20249min

The PR Week special edition: WPP CEO Mark Read at Cannes

The PR Week special edition: WPP CEO Mark Read at Cannes

PRWeek VP and editorial director Steve Barrett caught up with WPP CEO Mark Read at the Cannes Lions International Festival of Creativity this week for a wide-ranging discussion. They cover topics from...

18 Kesä 202420min

Suosittua kategoriassa Politiikka ja uutiset

aikalisa
politiikan-puskaradio
rss-ootsa-kuullut-tasta
ootsa-kuullut-tasta-2
tervo-halme
viisupodi
rss-podme-livebox
otetaan-yhdet
rss-asiastudio
et-sa-noin-voi-sanoo-esittaa
aihe
rss-sanna-ukkola-show-verkkouutiset
rikosmyytit
the-ulkopolitist
rss-pallo-keskelle-2
rss-mina-ukkola
rss-hyvaa-huomenta-bryssel
rss-terveisia-seelannista
rss-tasta-on-kyse-ivan-puopolo-verkkouutiset
rss-vain-talouselamaa