What it looks like when marketing is PR’s Ally, in partnership with Ally
The PR Week27 Helmi 2023

What it looks like when marketing is PR’s Ally, in partnership with Ally

Andrea Brimmer knows a thing or two about teamwork, having played soccer at Michigan State University. She knows a thing or two about challenging the status quo, leading comms and marketing for a company that revolutionized the industry as one of the very first online-only banks.

Ahead of her conversation with PRWeek’s Gideon Fidelzeid, it was determined that a great – and quite fun – way to glean from Brimmer’s vast expertise in so many areas was to play a game of word association.

The first word posed to her was “integration.” One would assume a leader who oversees PR and marketing would have some sound counsel on this. And Brimmer does not disappoint. (Both sides remembering that putting the brand first is the most important thing helps massively in this regard, she notes.)

She goes on to talk about disruption and bravery (both as a brand and as a communicator), as well as Web3 (with a noteworthy nod to gamification and all it has done in the tech and consumer space). The conversation gets more passionate as the subject of DE+I is broached.

Brimmer concludes by underscoring how “leading from the front” is foundational to her management and marcomms style.

www.ally.com

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Follow us: @PRWeekUS

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaksot(360)

The PR Week: 6.13.2024 - Cristal Downing, Merck

The PR Week: 6.13.2024 - Cristal Downing, Merck

Cristal Downing has been a member of PRWeek’s Health Influencer 30 list and an honoree of PRWeek’s Women of Distinction program. And as of this week, she’s now a guest on The PR Week podcast. Downing ...

13 Kesä 202444min

The PR Week: 6.6.2024 - Heidi Burgett, US Soccer

The PR Week: 6.6.2024 - Heidi Burgett, US Soccer

It’s going to be a big summer for soccer in the U.S. with the American men's and women’s teams participating in the Summer Olympic Games in Paris and the Copa America kicking off this month. And that’...

6 Kesä 202443min

The PR Week: 5.30.2024 - Nicole Dye-Anderson, Wells Fargo

The PR Week: 5.30.2024 - Nicole Dye-Anderson, Wells Fargo

The latest guest on The PR Week podcast is Nicole Dye-Anderson, SVP, MD and head of corporate communications for cards and merchant services at Wells Fargo. She talks about the company’s initiatives a...

30 Touko 202439min

The new business impact of media relations, a podcast sponsored by MediaSource

The new business impact of media relations, a podcast sponsored by MediaSource

There is a new proven process of pairing compelling stories with data-driven analytics to drive your business goals with media relations. Lisa Arledge Powell, CEO and founder of MediaSource, and Kena ...

29 Touko 202421min

Doctor Mike Varshavski at the PRWeek Healthcare Awards+Conference

Doctor Mike Varshavski at the PRWeek Healthcare Awards+Conference

One of the best-known healthcare influencers, Dr. Mike Varshavski, is the special guest on the latest edition of The PR Week podcast, recorded live on Tuesday at the PRWeek Healthcare Conference+Award...

23 Touko 202443min

The PR Week, 5.16.2024: PRWeek Global Awards special edition

The PR Week, 5.16.2024: PRWeek Global Awards special edition

London calling! PRWeek U.S. editorial director Steve Barrett checks in from the PRWeek Global Awards in this latest edition of the PR Week Podcast. The special guest is the chair of judges for the eve...

16 Touko 202434min

The PR Week: 5.9.2024 - Jane Barwis, BRG Communications

The PR Week: 5.9.2024 - Jane Barwis, BRG Communications

BRG Communications has had a wildly successful run at the last two PRWeek Awards U.S., taking home Outstanding Boutique Agency at both events. The firm’s president and CEO, Jane Barwis, talks about he...

9 Touko 202442min

The PR Week: 5.2.2024 - Leah Chandler, Discover Puerto Rico

The PR Week: 5.2.2024 - Leah Chandler, Discover Puerto Rico

Leah Chandler has served as chief marketing officer of Discover Puerto Rico since 2018, and in that time, she’s been busy. Chandler has reworked the island’s agency relationships into a collective of ...

2 Touko 202445min

Suosittua kategoriassa Politiikka ja uutiset

aikalisa
politiikan-puskaradio
rss-ootsa-kuullut-tasta
ootsa-kuullut-tasta-2
tervo-halme
viisupodi
rss-podme-livebox
otetaan-yhdet
rss-asiastudio
et-sa-noin-voi-sanoo-esittaa
aihe
rss-sanna-ukkola-show-verkkouutiset
rikosmyytit
the-ulkopolitist
rss-pallo-keskelle-2
rss-mina-ukkola
rss-hyvaa-huomenta-bryssel
rss-terveisia-seelannista
rss-tasta-on-kyse-ivan-puopolo-verkkouutiset
rss-vain-talouselamaa