How to build a movement with Deborah Hale MBE

Deborah Hale MBE has spent her career developing high profile global campaigns. She knows the importance of building brands, navigating complex stakeholders and making change happen by creating enhanced audience engagement.

As employers across the board struggle to resume pre-pandemic levels of organisational performance, Jen, Dom and Cat chat with Deborah to hear what she has learned about creating the conditions that build loyalty and goodwill across diverse audiences.

This conversation is a must-listen for any internal communicator looking to drive colleague engagement and imbue a sense of community within increasingly distributed workplaces.

Takeaways

• Patience is essential in leadership and communication.
• Successful campaigns require thorough planning and a clear framework.
• Engagement is built through consistent and transparent communication.
• Listening to stakeholders is crucial for effective leadership.
• Pride in an organisation can be cultivated but not mandated.
• Personal touches, like handwritten notes, can significantly impact morale.
• Milestones should be celebrated to maintain momentum in campaigns.
• Campaigns can lead to movements when they resonate with the public.
• Cross-functional collaboration enhances the effectiveness of campaigns.
• Change communication must reflect the realities of employees' experiences.

About Deborah Hale MBE

Deborah has a proven track record of developing high profile UK and global campaigns that achieve brand growth, awareness and audience engagement. In all her projects, her starting point is: “what is the change you want to see?”

After several years spent promoting the creative industries, she became Head of International Marketing for London, in charge of positioning the capital as a centre of excellence for inward investment, tourism, education and culture. This led to her role as Producer of the 2012 Olympic and Paralympic Torch Relays, in charge of what would become one of the UK’s largest public engagement campaigns. She was awarded an MBE in the 2013 New Year’s Honours List.

As an independent consultant, she has worked with numerous commercial and not for profit organisations such as the Design Council, Permian Global, BBC Children in Need, and the Global Goals campaign.

Find Deborah on LinkedIn: https://www.linkedin.com/in/deborah-hale-mbe-370bb7/