#375 - How To Avoid Competitors Undercutting Your Deals (Johnny Larson, Talkdesk)

#375 - How To Avoid Competitors Undercutting Your Deals (Johnny Larson, Talkdesk)

ACTIONABLE TAKEAWAYS Know Competitors' Fiscal Periods: Be aware of when your competitors’ fiscal periods end to anticipate price drops and position yourself better. Phased Approach: When price matters, propose only the essentials for day one to make your quote smaller and easier to accept. Timeline Stack: Identify key timeline drivers, like contract end dates or business seasonality, to create urgency. Turn Want into Why: During discovery, dig deeper to find the real business problem behind a customer’s desire for change. JOHNNY'S PATH TO PRESIDENTS CLUB Commercial Account Executive @ Talkdesk Enterprise Sales Development Manager @Talkdesk Team Lead, Enterprise Sales Development @ Mimeo Enterprise SDR @ Mimeo RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal

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#485 - How to Write Cold Emails That Get Replies | Cold Email Problem + Value Framework

#485 - How to Write Cold Emails That Get Replies | Cold Email Problem + Value Framework

Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course What you need to know: A ...

25 Heinä 202510min

#484 - Your Reps Fail at Cold Email Because YOU Don’t Teach THIS | Leadership Special

#484 - Your Reps Fail at Cold Email Because YOU Don’t Teach THIS | Leadership Special

Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course What you need to know:...

24 Heinä 202532min

#483 - 20+ Cold Email Templates That Actually Get Meetings | Objections, Follow-Ups, Re-Engagement

#483 - 20+ Cold Email Templates That Actually Get Meetings | Objections, Follow-Ups, Re-Engagement

Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course What you need to know: A ...

23 Heinä 202511min

#482 - We Analyzed 85 Million Cold Emails: This is How You GUARANTEE Replies | Sell Playbook

#482 - We Analyzed 85 Million Cold Emails: This is How You GUARANTEE Replies | Sell Playbook

Huge Announcement 👉 Our next course is here: The Reply Method for Double Digit Replies Learn more + get free toolkits here: https://www.30mpc.com/course/cold-email-course What you need to know:...

22 Heinä 202544min

#481 - Cold Email Strategy That Books 8x More Meetings (Even in 2025): The Reply Method

#481 - Cold Email Strategy That Books 8x More Meetings (Even in 2025): The Reply Method

Cold email used to be a reliable way to fill your pipeline. But today? You send 1,000 emails and get 2 replies—if you’re lucky. So does cold email still work? The harsh truth is that top reps are st...

21 Heinä 20258min

#480 - How Top Sales Leaders OWN Negotiations Without Owning the Deal | Maryana Kessel

#480 - How Top Sales Leaders OWN Negotiations Without Owning the Deal | Maryana Kessel

4 Steps To Run A Pipeline Review (That Doesn't Suck) Connect With Maryana on LinkedIn Maryana Kessel shares a masterclass on how elite sales leaders drive revenue by staying deal-close, asking har...

17 Heinä 202537min

How Great Sales Leaders Drive Deals (Without Micromanaging) | Bite-sized Tactics

How Great Sales Leaders Drive Deals (Without Micromanaging) | Bite-sized Tactics

Let’s be honest, sales is hard and leadership makes or breaks the culture on your team. Maryana Kessel (VP of Sales @ Latent) shares how she leads with transparency, energy, and impact—without turn...

16 Heinä 20254min

#479 - 8 Brutal Cold Email Truths That Guarantee Higher Open Rates

#479 - 8 Brutal Cold Email Truths That Guarantee Higher Open Rates

Cold Email Course Waitlist Grab the Cold Email Template Pack Cold email isn’t dead—but your current strategy might be. In this episode, Nick and Jason trade brutal truths from the front lines of o...

15 Heinä 202530min

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