The Impact of Consumer Confidence on DTC

The Impact of Consumer Confidence on DTC

The latest Consumer Confidence Index paints a bleak picture of the economy at large. How does that affect DTC, ROAS, and forecasting for Q4? “It’s going to take more marketing resources to sell products. The practical output of that is less efficient advertising. You have to do more to get less action.” Show Notes: - Try Freshmarketer: https://bit.ly/3S5wXcH - Taylor’s tweet on CCI vs. MER: https://bit.ly/3fEosaB - Taylor’s Black Friday strategy article: https://bit.ly/3RDwspU

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The Supplement Industry Is Broken, Sports Cheating Is Rational, and Influence Is Misunderstood

The Supplement Industry Is Broken, Sports Cheating Is Rational, and Influence Is Misunderstood

Taylor and Andrew dig into three topics that have more in common than you think: why the supplement industry struggles to build real moats, whether the Dodgers and Clippers crossed ethical and legal l...

15 Syys 1h 9min

The Re-Hire Nobody Saw Coming

The Re-Hire Nobody Saw Coming

One of CTC's earliest hires just returned after years away. He left to build his own media agency, acquired a major email and retention agency, then co-founded a beverage company where mastering subsc...

10 Syys 27min

The Service That Turned a Brand's Worst Summer Into Its Best.

The Service That Turned a Brand's Worst Summer Into Its Best.

CTC's Marketing Moments service is built to create new revenue spikes for 7-figure brands through structured offer testing, targeted landing pages, and high-volume creative. In this episode, host Rich...

8 Syys 18min

What a Profit Engineer Does Every Day at CTC

What a Profit Engineer Does Every Day at CTC

Most agencies promise results. Few can show you the system behind them. In this episode, Randall Thompson sits down with Jar, a Profit Engineer at CTC who previously built and scaled a multi-7-figure ...

2 Syys 29min

Why Your Email Strategy Is Not a Content Calendar

Why Your Email Strategy Is Not a Content Calendar

In this episode Luke breaks down the complete CTC email methodology as part of the Canon series. This is the framework CTC uses to build email programs that generate a median of 22% of total store rev...

1 Syys 23min

Diversify Now: The 6-Week Q4 Window Closing Fast

Diversify Now: The 6-Week Q4 Window Closing Fast

Richard and Luke (newly promoted President at CTC) break down why channel diversification is no longer optional for 8-figure ecommerce brands heading into Q4 and what creative diversification actually...

27 Elo 26min

We Analyzed $1.5 Billion in Meta Spend. Here's What We Found.

We Analyzed $1.5 Billion in Meta Spend. Here's What We Found.

We connected Claude to our Statlas database and analyzed $1.5 billion in Meta spend across 320 accounts and $100 million in Google spend across 134 stores. The question: do platform bid controls actua...

25 Elo 29min

Ecommerce Growth With a Money-Back Guarantee

Ecommerce Growth With a Money-Back Guarantee

Our newest ecommerce growth offer comes with a money-back guarantee and a data advantage built in: visibility into what competitors in the same industry are actually bidding and converting at.In this ...

20 Elo 30min

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