68. Building a Nontoxic, Results-Driven Skincare Brand & Setting a Higher Standard with Austin Wiberg and Hannah Minardi, Co-Founders of Standard Self Care

In this week’s episode of Loving Wellness, I am joined by Hannah Minardi and Austin Wiberg, the co-founders of Standard Self Care- the leading clean, cosmeceutical skincare line designed to help you streamline and upgrade your daily ritual with clean, bioactive products that actually work.

At the age of 19 - and as a college dropout - Hannah founded With Seven, a socially conscious consulting firm uniting companies like Nike, Target, Revolve, and Hot Pilates with the social causes that matter most to today’s generation of conscious consumers. She drew on this extensive consulting experience when she partnered with her longtime friend and business partner, Austin Wiberg, who developed his entrepreneurial acumen at top lifestyle eCommerce brands such as Suja Juice and Talentless. Integrating their expertise across industries and looking to optimize every facet of their daily routine, Hannah and Austin joined forces to formulate Standard Self Care, a streamlined personal care line that focuses on product efficacy & ingredient transparency above all else.

There’s no shortage of ‘clean’ beauty brands infiltrating your Explore Page, but if your products don’t create lasting results in your skin, you’ll return to your tried-and-true routine. That’s why Hannah and Austin created Standard Self Care: a concentrated line of 3 cosmeceutical products that were designed with the highest standards to optimize your self-care practice and upgrade your quality of life.

In the episode, we cover:

• Hannah and Austin’s wellness journeys
• Hannah’s life-altering experience with stress-induced autoimmunity & how this fueled her passion for better-for-you products
• The importance of looking at more than just diet & exercise for true wellness
• Why being “stricter” with your wellness practices isn’t always better
• The many entrepreneurial experiences that have helped Hannah and Austin start their own companies
• The pros and cons of going to college (& why Hannah dropped out of school to start her career early)
• What are cosmeceuticals & why should we start using them?
• Why + how Hannah and Austin started Standard Self Care
• Simplifying your skincare routine
• The importance of connections in entrepreneurship & life in general
• How Hannah and Austin started out as best friends in college, launched multiple businesses together and ended up as a couple in the process!

...and so much more!

For more from Hannah + Austin:

Hannah's Instagram: https://www.instagram.com/hannahminardi/?hl=en

Austin's Instagram:

https://www.instagram.com/thegoatofthegram/

Standard Self Care Instagram:

https://www.instagram.com/standardselfcare/

Check out Standard Self Care & use code LW40 for 40% off your order: ⁠https://standardselfcare.com/

For more from me, visit my website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.avanouriwellness.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠

I am currently accepting new virtual clients for 1:1 wellness & nutrition coaching. Click ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠ to work with me!

Make sure to follow @avanouriwellness on Instagram and TikTok for more wellness content:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/avanouriwellness/⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@avanouriwellness⁠⁠⁠⁠⁠⁠⁠⁠⁠

Contact: avanouriwellness@gmail.com