High Growth as Free App or High Margin as Subscription App

High Growth as Free App or High Margin as Subscription App

In part 2 of the YouTube live stream with Alon Waller, you will discover whether you should go after lots of downloads as a completely free app or should you do a subscription app with high margins?

Also, we talk about our early results of A/B testing screenshots on iOS, when subscriptions do NOT work, and what is a good page view to installs conversion rate?

App Audits:

https://apps.apple.com/us/app/charging-play-sorrylowbattery/id1579537920

https://apps.apple.com/us/app/math-tutor-by-intellecquity/id1090646095

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

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Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Jaksot(1004)

How He Scaled His App Portfolio to $868K ARR (as a Solo Founder)

How He Scaled His App Portfolio to $868K ARR (as a Solo Founder)

In this episode, we’re joined once again by Alim Charaniya — 4x founder, former Head of Mobile at PrizePicks, and now the brains behind Ambitious Labs.Last time, Alim shared how he builds and validate...

18 Loka 20251h 7min

App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs.In this video, Steve P. Young breaks down the key data so you can see exactly how y...

14 Loka 202510min

The Growth Formula Nobody Talks About: Retention + ARPU Beats Acquisition

The Growth Formula Nobody Talks About: Retention + ARPU Beats Acquisition

In this episode, we’re joined by Michael Rotella, a product leader who’s helped brands like Weight Watchers, Verizon, and top startups build high-retention, high-ARPU apps that turn downloads into lif...

11 Loka 20251h 14min

Copy This Meta Ads Strategy to Scale Your Web2App Campaigns (Part 2/2)

Copy This Meta Ads Strategy to Scale Your Web2App Campaigns (Part 2/2)

In part 2 of this Meta Ads for Web2App campaigns series, Steve P. Young and Igor Lyubimov, CEO at web2wave, share how to optimize and scale Web2App campaigns without wasting money.You’ll discover:✅ Th...

7 Loka 202522min

This Founder Bootstrapped to $200K/month in a Competitive Market

This Founder Bootstrapped to $200K/month in a Competitive Market

Discover how to grow an app from zero to $200K/month without outside funding. Today’s guest is Desmond Ho, founder of LifeReset.com. He bootstrapped his app from $0 to $200K/month by mastering marketi...

4 Loka 20251h 19min

Top 5 App Monetization Trends You Can’t Ignore for 2026

Top 5 App Monetization Trends You Can’t Ignore for 2026

Struggling to grow your app’s revenue in 2025? In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights.We’re join...

1 Loka 20251h 13min

The Beginner's Guide to Meta Ads for Web2App Campaigns (Part 1/2)

The Beginner's Guide to Meta Ads for Web2App Campaigns (Part 1/2)

Struggling to make Meta Ads work for your app? 🤔In this beginner-friendly breakdown, Steve P. Young and Igor Lyubimov, CEO at web2wave, reveal how to set up your first Web2App campaigns the right way...

30 Syys 202518min

This Guy Generated $450M in Mobile Ad Revenue

This Guy Generated $450M in Mobile Ad Revenue

In this episode, we’re joined by Felix Braberg, an ad monetization expert who has helped app studios generate over $450 million in ad revenue.With experience across two DSPs, one ad network, and leade...

27 Syys 20251h 8min

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