XX Factor: How the Sports Bra Changed History
Outside Podcast11 Heinä 2017

XX Factor: How the Sports Bra Changed History

Among most important advances in sports technology, few can compete with the invention of the sports bra. Following the passage of Title IX in 1972, women’s interest in athletics surged. There was just one problem—actually, make that two problems: their breasts. Boob bounce hurts, as women getting in on the jogging craze found out. Then some friends in Vermont had an idea to stitch a couple jock straps together to build a contraption to keep things in place. Their creation revolutionized women’s participation in sports and launched what’s become a multi-billion-dollar industry. Today, high-tech boob labs are helping designers make ever more effective—and stylish—iterations, even for athletes with DDD cups. Outside contributing editor Florence Williams, author of Breasts, looks back at the game-changing invention, takes measure of just how far we’ve come, and points towards an even brighter, bounce-free future.

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Dispatches: Bob Ross’s Strategies for Survival

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Sweat Science: The Keto Conundrum

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The Outside Interview: Bill McKibben on the End of Nature

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No one has done more to sound the alarm about climate change than writer and activist Bill McKibben. He’s been doing it since 1989, when he wrote his first big scary book on the topic, The End of Natu...

17 Huhti 201941min

Dispatches: Can You Outrun Anxiety?

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In 2008, Katie Arnold was hiking a trail near her home in Santa Fe with her baby daughter strapped to her chest when a man attacked her with a rock. Two years later, Arnold’s father died shortly after...

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The Outside Interview: Steven Rinella Wants Hunters and Hikers to Hold Hands

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As the host and creator of the MeatEater podcast and Netflix series of the same name, Steven Rinella spends a lot of time talking about hunting, fishing, and cooking. He is a proud voice in what’s oft...

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Dispatches: Sports Recovery Secrets from Scientists

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The Outside Interview: Mindfulness for Peak Performance

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Dispatches: The Mountain Bikers Fighting New Trails

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Since the sport’s early days in the seventies, mountain bikers have carved illicit trails on public and private land. Pioneering riders create winding singletrack in their favorite nearby hills, then ...

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