XX Factor: How the Sports Bra Changed History
Outside Podcast11 Heinä 2017

XX Factor: How the Sports Bra Changed History

Among most important advances in sports technology, few can compete with the invention of the sports bra. Following the passage of Title IX in 1972, women’s interest in athletics surged. There was just one problem—actually, make that two problems: their breasts. Boob bounce hurts, as women getting in on the jogging craze found out. Then some friends in Vermont had an idea to stitch a couple jock straps together to build a contraption to keep things in place. Their creation revolutionized women’s participation in sports and launched what’s become a multi-billion-dollar industry. Today, high-tech boob labs are helping designers make ever more effective—and stylish—iterations, even for athletes with DDD cups. Outside contributing editor Florence Williams, author of Breasts, looks back at the game-changing invention, takes measure of just how far we’ve come, and points towards an even brighter, bounce-free future.

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Dispatches: Bianca Valenti Is on a Big Wave Mission

Dispatches: Bianca Valenti Is on a Big Wave Mission

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The Outside Interview: Using Pain to Reach Your Potential

The Outside Interview: Using Pain to Reach Your Potential

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8 Tammi 201938min

Dispatches: Can We Please Kill Off Crutches? 

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Sweat Science: Loving the Pain

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There’s no more painful pursuit for a cyclist than the hour record.It’s just you, by yourself, on a bike, going as far and as fast as you can in 60 minutes. Eddie Merckx, considered by many to be the ...

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Dispatches: What Dogs Really Think about Dog Gear

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Dispatches: Can Nature Heal Our Deepest Wounds?

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Wilderness therapy has been used for decades to help troubled teens and addicts, and recently all kinds of people are seeking out guided nature experiences to detox from their hyper-digital modern liv...

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