Branding Consistency Across the Whole Automotive Group with Samantha Morrow
InsideAuto Podcast1 Heinä 2024

Branding Consistency Across the Whole Automotive Group with Samantha Morrow

In this episode of InsideAuto, Samantha Morrow, Marketing Director at Hello Auto Group, chats with Ilana Shabtay about the CDK outage, the major marketing changes Hello Auto has made over the past few months, understanding the demographics of each individual dealership, and leveraging AI-based marketing tools to improve results.

Jaksot(121)

How To Drive Car Sales Through Social Media Marketing With Russell Richardson

How To Drive Car Sales Through Social Media Marketing With Russell Richardson

Russell Richardson is a Sales Associate at Biondi Lincoln, a family-owned car dealership serving the greater Pittsburgh area. Russell leverages social media to provide free, valuable content on Lincol...

5 Heinä 202316min

Building Brand Loyalty Through Content With Jordan Cox

Building Brand Loyalty Through Content With Jordan Cox

Jordan Cox is the Digital Marketing Manager at Gates Automotive, a prominent automotive retail group located in northern Indiana. With a strong passion for innovative marketing strategies, Jordan play...

19 Kesä 202323min

Electrical Charging Solutions for Electric Vehicles With Rich McNulty

Electrical Charging Solutions for Electric Vehicles With Rich McNulty

Rich McNulty is the CEO of Blue Whale EV, an advisory and service organization to the EV charging community. The company supports commercial and government clients through the entire EV charging adopt...

22 Touko 202318min

Strategic Marketing and Effects of Technology on the Automotive Industry With Micah Birkholz

Strategic Marketing and Effects of Technology on the Automotive Industry With Micah Birkholz

Micah Birkholz is the Director of Sales at VistaDash, a marketing intelligence tool that enables dealerships to track the success of their online campaigns. With over 20 years of experience in sales, ...

15 Touko 202322min

Cultural-Based Marketing and How To Leverage AI To Support Dealerships

Cultural-Based Marketing and How To Leverage AI To Support Dealerships

Adam Dennis is the Founder and Principal of SurgeMetrix, a company that has provided software and service solutions to automotive dealers for over 20 years. He helps dealers build fast, bilingual, Goo...

8 Touko 202324min

Brand Loyalty and EV Strategies for Dealerships With Eric Barbosa

Brand Loyalty and EV Strategies for Dealerships With Eric Barbosa

Eric Barbosa is the Vice President of Variable Operations at Cavender Automotive Group, a family-owned dealership selling Audi, Buick, Cadillac, Chevrolet, GMC, Land Rover, and Toyota brands. He is a ...

17 Huhti 202313min

Why Automotive Dealerships Should Adopt AI With Josselyn Boudett

Why Automotive Dealerships Should Adopt AI With Josselyn Boudett

Josselyn Boudett is the Founder and CEO of STELLA Automotive AI, an AI-powered voice assistant that handles inbound calls, answers questions, and books appointments for businesses. As a serial entrepr...

3 Huhti 202317min

[NADA Series] Product-Market Fit vs Market-Product Fit for Forward-Thinking Dealers

[NADA Series] Product-Market Fit vs Market-Product Fit for Forward-Thinking Dealers

Ben Hadley is the Founder and CEO of Auto Genius, a community of high-growth automotive marketing professionals. He has played a critical role in helping thousands of dealerships maximize their sales ...

15 Maalis 20235min

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