Talk of the House: TikTok Made Me Buy It
House of Content11 Touko 2023

Talk of the House: TikTok Made Me Buy It

TikTok is making moves to become an end-to-end commerce platform. From creating warehouse solutions to offering TikTok store fronts, are we going to start buying directly from short-form videos? How about indirect ways of pushing sales like creator collaborations or paid campaigns that lean into user-generated content?

In this episode, Janni and Christine tackle the topic as a duo, unpacking the link between brand sales and short-form video, discussing what types of organic content is moving the needle today, and how to succeed in the art of social selling.

Here’s what we discuss::

  • What type of organic content drives conversions
  • How brands should rethink social creative production
  • What pitfalls to avoid when driving sales on social

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