Innovate or Die (with Rishad Tobaccowala)
Adtech Unfiltered23 Heinä 2019

Innovate or Die (with Rishad Tobaccowala)

The word "innovation" gets thrown around a lot in advertising. Despite the desire to think outside the box, advertisers and marketers don't always walk the walk as well as they talk the talk. How can we prioritize innovation to better serve our clients and our careers?

On this episode of AdTech Unfiltered, we talk to a seasoned marketer about how to make innovation happen. Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, has been a pioneer in the digital marketing space for over 35 years. He's developed noteworthy agency teams and nurtured tech-first ideas for brands like GM, McDonalds, Disney and United Airlines.

Listen in, as Rishad shares various execution strategies, how to stay ahead of the curve when navigating a career in advertising, and why advertisers who ignore change always lose.

Jaksot(66)

Growth Hack Your Ad Career (with Anas Ghazi)

Growth Hack Your Ad Career (with Anas Ghazi)

Since 2017, Anas Ghazi has acted as the CEO of WPP's Data Alliance and is also a growth office for Kantar. Most shocking about Anas' current role is the fact that he's only been in the advertising and...

21 Loka 201958min

Waves of Change for Location Data (with Lawrence Chan)

Waves of Change for Location Data (with Lawrence Chan)

Things are changing rapidly in the world of location advertising. For years, advertisers focused on one aspect of location: the granularity with which consumers could be reached. It's understandable; ...

17 Syys 201946min

How to Make Ads an Experience (with Ira Maher)

How to Make Ads an Experience (with Ira Maher)

When was the last time you saw an ad that provided an experience worth remembering? Many advertisers prioritize technology or targeting for their media campaigns, over their actual campaign messaging....

19 Elo 201957min

Innovate or Die Teaser (with Rishad Tobaccowala)

Innovate or Die Teaser (with Rishad Tobaccowala)

This month we'll be talking to Publicis Groupe's Chief Growth Officer Rishad Tobaccowala about how to stay innovative in today's fast-moving advertising world.

2 Heinä 201959s

Get Scrappy: How to Stretch Your Digital Media Dollars (with Laura Perritte)

Get Scrappy: How to Stretch Your Digital Media Dollars (with Laura Perritte)

Whether your media budget is big or small, it's always worthwhile to review how efficiently your campaigns are spending media dollars. For vetted tips on how to spend more effectively, we turn to Cent...

18 Kesä 201948min

Getting Scrappy with Laura Perritte Teaser

Getting Scrappy with Laura Perritte Teaser

Next month on Adtech Unfiltered, how can companies of all sizes get scrappy with their advertising?

10 Kesä 201954s

Under the Influence (with Dalyn Ward)

Under the Influence (with Dalyn Ward)

Influencers have become a lasting fixture of the social media marketing world—but in a loosely regulated space, marketers are wary of jumping into a pool of unknowns. Catapulting into the spotlight in...

21 Touko 201957min

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