The Best One Yet19 Helmi 2025

🩳 “Nike + Skims” — Nike’s deal with Kim Kardashian. Protector’s bodyguard app. Fire Trucks' oligopoly.

Nike just partnered with Skims… but has Kim stretched Skims too far?

Protector just launched an Uber for Bodyguards… and 1 video hack made it go viral.

The Fire Truck industry has been taken over by Private Equity… but its stock tripled while fires fell?

The best Black History Month story yet?... Lonnie Johnson’s Super Soaker.

$NKE $UBER $SPY

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… The Patagonia Fleece 🐑

Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

—-----------------------------------------------------

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.

GET ON THE POD:

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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.

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Jaksot(1620)

🍣 “Miso Pilates” — Nobu’s hospitality empire. ChatGPT-5’s therapist. Crocs vs Stocks. +Labubu Raves.

Michelin-star restaurant Nobu now has 42 hotels… and it’s got pilates studios too?ChatGPT-5 is being called the biggest development in AI history… the latest version is more therapist-like.The stock m...

11 Elo 202522min

👩‍❤️‍💋‍👨👩‍❤️‍💋‍👨 “Bring a Friend” — Hinge’s double-date. Netflix’s fake K-Pop band. Golf’s profit puppy.

The #1 movie on Netflix is also the #1 album on Spotify… K-Pop Demon Hunters reveals the #1 metric in media.Hinge is defying the dating app downturn… because women love double dates.Despite rainy summ...

8 Elo 202522min

🌴 “Nothing beats a…” — Jet2’s meme-of-the-summer. Uber’s Airbn-beating. The NFL’s ESPN hookup. Kevin = Cash.

One obscure British airline is surging thanks to a TikTok meme… Jet2 is self-roasting.Uber stock is 2x higher than their IPO, while Airbnb’s is down… we found why one’s riding, one’s hiding.The NFL is...

7 Elo 202522min

🍌 “Dancers in the Outfield” — Savannah Bananas’ baseball disruptor. Palantir’s AI beliefs. ThredUp’s tariff win. +Hellman’s mayo wedding.

ThredUp stock is up 600% this year… because Frugal Friendly Finance is winning the trade war.Palantir is named after LOTR, but is it Sauron or Frodo?… Either way, it’s stock is #1 this year.The Savann...

6 Elo 202522min

🀄👵 “Crazy Rich Aces” — Mahjong’s “GrannyCore” surge. Elon’s record bonus. NY Post’s Californiacation. Hennessey’s rap biz.

The hot new networking opportunity… is playing a 200-year-old Chinese game: Mahjong.Tesla gave Elon the biggest bonus in human history… during the biggest drop in business history.The NY Post is expan...

5 Elo 202523min

🤓 “Ivy League-ish” — Harvard’s profit puppy. eBay’s all-time-high. Trickle Down AI-nomics. IBO = Initial Baby Offering.

Harvard’s biggest profit puppy? Executive Education… They’re stretching the Crimson to earn some cash.eBay stock is (shockingly) at an all-time high… Because eBay now tracks “enthusiasm” as an officia...

4 Elo 202522min

🎯 “Find My Kid” — Skechers’ AirTag shoe. Figma’s designer IPO. Ford’s tariff tax. + Celsius’ Vodka surprise.

Skechers launched the 1st shoe built for Apple AirTags… It’s the “Track My Kid Era.”Figma stock 3x’d for the biggest American IPO in 4 years… because everything is now design. It’s Tariff Deadline Day...

1 Elo 202522min

🐑 “MUGGs” — Man Uggs are surging. Ozempic’s inventor’s dilemma. The Fed’s Debbie Downer. Reese’s + Oreos.

Uggs’ sales are surging thanks to men… And it’s not the only brand pulling off a gender pivot.Novo Nordisk stock is down 65%... because “inventing” something doesn’t mean “winning” it.The Federal Rese...

31 Heinä 202520min

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🩳 “Nike + Skims” — Nike’s deal with Kim Kardashian. Protector’s bodyguard app. Fire Trucks' oligopoly.

Kokeile Premiumia

Jaksot(1620)

🍣 “Miso Pilates” — Nobu’s hospitality empire. ChatGPT-5’s therapist. Crocs vs Stocks. +Labubu Raves.

👩‍❤️‍💋‍👨👩‍❤️‍💋‍👨 “Bring a Friend” — Hinge’s double-date. Netflix’s fake K-Pop band. Golf’s profit puppy.

🌴 “Nothing beats a…” — Jet2’s meme-of-the-summer. Uber’s Airbn-beating. The NFL’s ESPN hookup. Kevin = Cash.

🍌 “Dancers in the Outfield” — Savannah Bananas’ baseball disruptor. Palantir’s AI beliefs. ThredUp’s tariff win. +Hellman’s mayo wedding.

🀄👵 “Crazy Rich Aces” — Mahjong’s “GrannyCore” surge. Elon’s record bonus. NY Post’s Californiacation. Hennessey’s rap biz.

🤓 “Ivy League-ish” — Harvard’s profit puppy. eBay’s all-time-high. Trickle Down AI-nomics. IBO = Initial Baby Offering.

🎯 “Find My Kid” — Skechers’ AirTag shoe. Figma’s designer IPO. Ford’s tariff tax. + Celsius’ Vodka surprise.

🐑 “MUGGs” — Man Uggs are surging. Ozempic’s inventor’s dilemma. The Fed’s Debbie Downer. Reese’s + Oreos.

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