đŸ©ł “Nike + Skims” — Nike’s deal with Kim Kardashian. Protector’s bodyguard app. Fire Trucks' oligopoly.
The Best One Yet19 Helmi 2025

đŸ©ł “Nike + Skims” — Nike’s deal with Kim Kardashian. Protector’s bodyguard app. Fire Trucks' oligopoly.

Nike just partnered with Skims
 but has Kim stretched Skims too far?

Protector just launched an Uber for Bodyguards
 and 1 video hack made it go viral.

The Fire Truck industry has been taken over by Private Equity
 but its stock tripled while fires fell?

The best Black History Month story yet?... Lonnie Johnson’s Super Soaker.


$NKE $UBER $SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 The Patagonia Fleece 🐑


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

Subscribe to our new (2nd) show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts


FOR MORE NICK & JACK:

Newsletter: https://tboypod.com/newsletter

Connect with Nick: https://www.linkedin.com/in/nicolas-martell/

Connect with Jack: https://www.linkedin.com/in/jack-crivici-kramer/


SOCIALS:

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Anything else: https://tboypod.com/


Subscribe to our new (2nd) show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.



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Jaksot(1620)

đŸ„ž “Espionage Advertising” — Bilt’s comedy series. Taco Bell’s everything plan. Hertz’s Amazon deal. +Summer Song Recession.

đŸ„ž “Espionage Advertising” — Bilt’s comedy series. Taco Bell’s everything plan. Hertz’s Amazon deal. +Summer Song Recession.

Taco Bell is launching a new thing every month
 because instant gratification is a recipe.Hertz is the 2nd biggest car-seller in America
 and now it’s on Amazon.Bilt does credit cards, but also a come...

21 Elo 202522min

đŸȘš “Michelangelo Millionaire” — Italian Marble’s resurgence. Apple’s Pixar Lamp. 8 Sleep’s $1B not-mattress.

đŸȘš “Michelangelo Millionaire” — Italian Marble’s resurgence. Apple’s Pixar Lamp. 8 Sleep’s $1B not-mattress.

Apple’s next big product is codenamed “Bubble”... And it’s inspired by the Pixar lamp logo.Italian Marble has never been more in demand
 and never more of a family biz.8 Sleep just raised $100M for a ...

20 Elo 202522min

🍒 “$200 SmartBra” — Forme’s high-tech bra. Can’t buy house, buy crypto. Fast Casual’s bowl recession.

🍒 “$200 SmartBra” — Forme’s high-tech bra. Can’t buy house, buy crypto. Fast Casual’s bowl recession.

Nick is back! And he recaps his health ordeal in the intro. Our 3 stories: A $200 posture-correcting bra?... It’s gone viral, and could be Apple’s next acquisition target.Why are Millennials buying cr...

19 Elo 202525min

đŸ„€â€œUnlimited Free Samples” — Poppi’s co-founder Allison Ellsworth interviews with TBOY

đŸ„€â€œUnlimited Free Samples” — Poppi’s co-founder Allison Ellsworth interviews with TBOY

Allison Ellsworth ditched the oil industry to fix her gut problems. After getting a check from Shark Tank, she launched Poppi with her husband and co-founder on Mar 3, 2020. 5 years later, she sold Po...

18 Elo 20251h 7min

đŸ«Ą “Future-proof your career” — Corporate Natalie & Ross “Corp” Pomerantz interview Nick & Jack

đŸ«Ą “Future-proof your career” — Corporate Natalie & Ross “Corp” Pomerantz interview Nick & Jack

Follow the Demoted podcast here: https://direct.me/demoted “Workplace shenanigans with a side of career advice” — that’s the tagline for the Demoted Pod, which Nick and Jack were interviewed on this s...

15 Elo 20251h 1min

đŸŽ€ “$TBOY Update” — Our 1st-ever earnings presentation, we share our strategy, metrics, and do a Q&A

đŸŽ€ “$TBOY Update” — Our 1st-ever earnings presentation, we share our strategy, metrics, and do a Q&A

Watch on Youtube: https://www.youtube.com/@tboypod We’re publishing the Q2 earnings presentation and Q&A of this show, The Best One Yet. It was the best part of our live show in Chicago, and it’s the ...

14 Elo 202521min

🍎 “Teacher’s pet AI” — Alpha’s 1st AI school. Ford’s assembly tree. Chanel’s 250-page magazine. + GCal dating.

🍎 “Teacher’s pet AI” — Alpha’s 1st AI school. Ford’s assembly tree. Chanel’s 250-page magazine. + GCal dating.

The 1st school with AI doing the teaching is here
 We looked at Alpha School’s curriculum.Ford is disrupting its best invention
 Going from “Assembly Line” to “Assembly Tree.”Chanel just published a 2...

13 Elo 202521min

đŸ„Š “Fight Club” — Paramount’s $7.7B UFC deal. Nvidia’s export tax. Fazit’s $40M face glitter. + Instant Ramen.

đŸ„Š “Fight Club” — Paramount’s $7.7B UFC deal. Nvidia’s export tax. Fazit’s $40M face glitter. + Instant Ramen.

Paramount is paying $7.7 billion to stream the Ultimate Fighting Championship for 7 years
 because 100 million Americans watch UFC.Nvidia & AMD will pay the US government 15% of their China sales
 it’...

12 Elo 202521min

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