đŸ©ł “Nike + Skims” — Nike’s deal with Kim Kardashian. Protector’s bodyguard app. Fire Trucks' oligopoly.
The Best One Yet19 Helmi 2025

đŸ©ł “Nike + Skims” — Nike’s deal with Kim Kardashian. Protector’s bodyguard app. Fire Trucks' oligopoly.

Nike just partnered with Skims
 but has Kim stretched Skims too far?

Protector just launched an Uber for Bodyguards
 and 1 video hack made it go viral.

The Fire Truck industry has been taken over by Private Equity
 but its stock tripled while fires fell?

The best Black History Month story yet?... Lonnie Johnson’s Super Soaker.


$NKE $UBER $SPY


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 The Patagonia Fleece 🐑


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.



—-----------------------------------------------------

Subscribe to our new (2nd) show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


GET ON THE POD:

Submit a shoutout or fact: https://tboypod.com/shoutouts


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Subscribe to our new (2nd) show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.



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Jaksot(1619)

PART 2 👜Birkin: The Handbag That Costs More Than Your House

PART 2 👜Birkin: The Handbag That Costs More Than Your House

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/When Jane Birkin's boyfriend ran over her beloved wicker basket, she was stuck lugging a messy tote onto a flight to Lo...

3 Syys 202521min

PART 1 👜Birkin: The Handbag That Costs More Than Your House

PART 1 👜Birkin: The Handbag That Costs More Than Your House

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/When Jane Birkin's boyfriend ran over her beloved wicker basket, she was stuck lugging a messy tote onto a flight to Lo...

2 Syys 202525min

đŸ’Ș “How David Bar Flexed Virality” — Our Interview with Peter Rahal of David Protein

đŸ’Ș “How David Bar Flexed Virality” — Our Interview with Peter Rahal of David Protein

In his twenties, he founded RXBAR and sold it to Kellogg for $600M. In his thirties, he launched David Protein, which competes with RXBAR, and it’s already worth $725M. Peter Rahal tells the secrets o...

28 Elo 202550min

PART 2 🏰 Disneyland: The Fantasy that Almost Flopped

PART 2 🏰 Disneyland: The Fantasy that Almost Flopped

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Who wouldn’t want to visit the happiest place on Earth? Well — at the start of the 1950s, it seemed like no one did, at...

27 Elo 202520min

PART 1 🏰 Disneyland: The Fantasy that Almost Flopped

PART 1 🏰 Disneyland: The Fantasy that Almost Flopped

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Who wouldn’t want to visit the happiest place on Earth? Well — at the start of the 1950s, it seemed like no one did, at...

26 Elo 202522min

đŸŒ” “Party on the Playa” — Burning Man’s biz. Reading’s 40% drop. Intel’s Uncle Sam-vestment. + Vacation Update

đŸŒ” “Party on the Playa” — Burning Man’s biz. Reading’s 40% drop. Intel’s Uncle Sam-vestment. + Vacation Update

Burning Man is the biggest event for billionaires in the world
 so why is it losing millions?The US Gov’t is getting 10% of Intel in exchange for taxpayer $$
 Uncle Sam CEO?Pleasure reading is down 40...

25 Elo 202522min

đŸ’†â€â™€ïž “AI-ahhhhhh” – Equinox’s AI masseuse. Robinhood’s QB sneak. Millennials’ tantrum tax. +9/9/9 Hot Dog strategy.

đŸ’†â€â™€ïž “AI-ahhhhhh” – Equinox’s AI masseuse. Robinhood’s QB sneak. Millennials’ tantrum tax. +9/9/9 Hot Dog strategy.

Equinox is adding AI robot masseuses to 60 of their gym locations
 and it’s actually good for the job market.Robinhood launched football betting predictions
 It’s a sports betting QB sneak.Millennials...

22 Elo 202522min

đŸ„ž “Espionage Advertising” — Bilt’s comedy series. Taco Bell’s everything plan. Hertz’s Amazon deal. +Summer Song Recession.

đŸ„ž “Espionage Advertising” — Bilt’s comedy series. Taco Bell’s everything plan. Hertz’s Amazon deal. +Summer Song Recession.

Taco Bell is launching a new thing every month
 because instant gratification is a recipe.Hertz is the 2nd biggest car-seller in America
 and now it’s on Amazon.Bilt does credit cards, but also a come...

21 Elo 202522min

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