From instinct to evidence: Solving marketing's growth paradox
The volume of creative content has never been higher, and the pressure to prove every piece of it works has never been greater. In this sponsored episode of the Marketer's Brief podcast, Ad Age sits d...
22 Kesä 20min
CMOs on CMOs: Hippo and Solo Stove on AI and grassroots marketing tactics
Watch this episode and see additional resources for marketers at AdAge.com/cmo. In the first episode of the Ad Age CMOs on CMOs series, Andrea Collins, CMO of Hippo, and Liz Vanzura, CMO of Solo Stove...
18 Kesä 13min
How the Cadillac F1 team is racing to define its brand and fan strategy
Formula 1's newest team is building more than a racing operation as it prepares for Silverstone—it's building a high-speed media company designed to keep fans engaged year-round. Cadillac F1 Chief Mar...
17 Kesä 25min
Evolving a media network to meet growing advertiser demands with Marriott's Chris Norton
Marriott Media Network's Chris Norton discusses how the hotelier is differentiating itself in the crowded field of retail media networks, including through partnerships with United Airlines and Dick's...
10 Kesä 23min
How agentic AI is reinventing brand customer experience, with Adobe's CMO
Customer experience is changing rapidly in the era of AI, in large part thanks to agentic tools from tech providers like Adobe. Lara Balazs, chief marketing officer of Adobe, is helping major brands—f...
3 Kesä 25min
Why Cannes awards and creativity still matter for CMOs, with Unilever's top marketer
Unilever CMO Leandro Barreto unpacks how he gets the most out of Cannes Lions International Festival of Creativity every year and why awards and creativity still matter for CMOs. He also discusses the...
27 Touko 22min
Capitalizing on the women's sports boom with NWSL CMO Rachel Epstein
Rachel Epstein, the newly named chief marketing officer of the National Women's Soccer League, discusses her strategy to make the most of booming interest in women's sports and soccer in particular. H...
20 Touko 16min
Using brand partnerships to market to younger audiences with Netflix VP of global marketing
Netflix VP of global brand marketing and partnerships Magno Herran discusses how the streamer is using brand partnerships and sponsorships to grow its ad business as it heads into the upfronts. He bre...
13 Touko 21min
