Growth - Creative Intelligence: The New Art and Science of Digital Advertising

Growth - Creative Intelligence: The New Art and Science of Digital Advertising

The digital advertising ecosystem is evolving as demand for consumer data privacy increases. Advertisers must keep pace with these changes and maximize the impact of every creative asset in a campaign. Successful creative is both an art and a science–creative insights help creators design ads that will drive attention and engagement. In this episode of the Meta Business, Innovation, and Technology podcast, host Jordan Rogers-Smith welcomes Julien Decot, Senior Director for Ads Partnerships at Meta, and Julie Holmes, Product Marketing Manager at Spirable. Spirable is a creative performance platform that analyzes and optimizes creative for maximum engagement.

Creative intelligence is the art and science of building creative assets, using technology to optimize those assets for a variety of audiences, and deploying and analyzing campaigns. You'll learn how the technology works, how companies built it into bigger workflows, and how it generates value for the consumer, the creator, and the company.


After you listen, connect with podcast host Jordan Rogers-Smith and guests Julien Decot and Julie Holmes on LinkedIn.

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Jaksot(70)

Diversity - How Building With Empathy Positively Impacts All Stakeholders

Diversity - How Building With Empathy Positively Impacts All Stakeholders

This episode is all about empathy: what it is, how we can improve it, and the advantages it brings to everyone it touches. To discuss this topic, podcast host, Jessica Liao, is joined by Kate Brodock,...

9 Elo 202236min

Growth - Demystifying AI and ML and Understanding How They Can Accelerate Business

Growth - Demystifying AI and ML and Understanding How They Can Accelerate Business

This episode dives into the strengths and weaknesses of machine learning (ML) and artificial intelligence (AI). Podcast host Jordan Rogers-Smith is joined by Miku Jha, Director of Applied Research and...

3 Elo 202240min

Growth - Marketing to the Gen Z Audience

Growth - Marketing to the Gen Z Audience

This episode of the Business, Innovation and Technology podcast takes a research-based look at Gen Z and ways to better understand how to communicate with this cohort. Podcast host Jordan Rogers-Smith...

11 Heinä 202218min

Growth - Ecommerce Basics and Omnichannel Strategy for Businesses

Growth - Ecommerce Basics and Omnichannel Strategy for Businesses

This episode of the Meta Business, Innovation and Technology podcast focuses on shifting trends and ecommerce and what companies need to do to respond to these trends. Podcast host Jordan Rogers-Smith...

15 Kesä 202229min

Growth - How Performance Marketers Are Adjusting to a Privacy-Focused Future

Growth - How Performance Marketers Are Adjusting to a Privacy-Focused Future

This episode of the Meta Business, Innovation and Technology Podcast gives a wide-angle perspective of changes that the iOS 14.5 update accelerated in marketing and how marketers focused on driving pe...

1 Kesä 202241min

Diversity - Powering the Growth of Diverse-Owned Businesses

Diversity - Powering the Growth of Diverse-Owned Businesses

This episode of the Meta Business, Innovation and Technology podcast highlights the importance of diverse-owned businesses and what Meta is doing to identify and promote such businesses on the platfor...

18 Touko 202221min

Growth - Business and Educational Opportunities in the Developing Metaverse, Part 2

Growth - Business and Educational Opportunities in the Developing Metaverse, Part 2

This episode of the Business, Innovation and Technology podcast focuses on the different ways the Metaverse continues to develop, continuing a conversation from a previous episode about opportunities ...

4 Touko 202225min

Growth - Business and Educational Opportunities in the Developing Metaverse, Part 1

Growth - Business and Educational Opportunities in the Developing Metaverse, Part 1

This episode of the Business, Innovation and Technology podcast is the first part of two episodes on business opportunities in the Metaverse. Podcast host Jordan Rogers-Smith is joined by Pim de Witte...

4 Touko 202225min

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