Meta Business, Innovation and Technology Podcast2 Helmi 2022

Growth - Creative Intelligence: The New Art and Science of Digital Advertising

The digital advertising ecosystem is evolving as demand for consumer data privacy increases. Advertisers must keep pace with these changes and maximize the impact of every creative asset in a campaign. Successful creative is both an art and a science–creative insights help creators design ads that will drive attention and engagement. In this episode of the Meta Business, Innovation, and Technology podcast, host Jordan Rogers-Smith welcomes Julien Decot, Senior Director for Ads Partnerships at Meta, and Julie Holmes, Product Marketing Manager at Spirable. Spirable is a creative performance platform that analyzes and optimizes creative for maximum engagement.

Creative intelligence is the art and science of building creative assets, using technology to optimize those assets for a variety of audiences, and deploying and analyzing campaigns. You'll learn how the technology works, how companies built it into bigger workflows, and how it generates value for the consumer, the creator, and the company.

After you listen, connect with podcast host Jordan Rogers-Smith and guests Julien Decot and Julie Holmes on LinkedIn.

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Growth - Harnessing Creative Data and Video To Drive Advertising Performance

This episode of the Business, Innovation and Technology podcast focuses on creative intelligence and video marketing. Podcast host Jordan Rogers-Smith is joined by Alex Collmer, Founder and CEO of Vid...

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Growth - Optimizing E-Commerce for Digital Holiday Shoppers

Jorie Waterman, Industry Manager at Meta, is the featured expert on this episode of the Business, Innovation and Technology podcast. She joins podcast host Jordan Rogers-Smith to talk about how busine...

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Diversity - How Diversity Drives Innovation

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Diversity - Women in Engineering

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Leadership - Life at the Crossroad of Business and Engineering

Matthew Sinclair, Partner and VP of Engineering at Boston Consulting Group's Digital Ventures and Jean-Marie Ferdègue, Director of Business Engineering, Gaming at Facebook, are the featured experts on...

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Leadership - Digitalization during and after COVID-19

How do businesses stay up to date on trends and opportunities when technologies evolve constantly? The Meta Business Engineering Team is always innovating, helping businesses build a framework for dig...

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