Barbell Shrugged5 Maalis 2025

Building a Fitness Franchise w/ Brandon Cullen, Anders Varner, Doug Larson, and Travis Mash #788

Born into an entrepreneurial family in Ontario, Canada, Brandon Cullen was raised with a front-row seat to hard work and high expectations. Pushed by his father to excel both in life and on the ice, Brandon's grit landed him a spot in the New York Rangers' minor league system. But when a career-ending concussion shattered his hockey dreams, everything he'd worked for disappeared overnight.

Instead of calling it quits, Brandon turned that adversity into fuel. Determined to create something new, he poured his competitive drive into the fitness world, building the type of gym he wished existed: one focused on aging athletically without the distractions of gimmicks or trends. He knew firsthand the power of structured training and wanted to bring that same purpose to others looking for more than just a "workout."

Teaming up with fellow pro hockey player Kirk Dewaele, Brandon's first venture was a CrossFit gym, but they quickly saw a gap in the market for a structured, strength-based system. This insight led to MADabolic: a strength-driven gym built on precision, consistency, and science-backed programming, delivering real results for those who crave more. It was about giving people a place to train like athletes, with a methodical focus that cuts through the noise of fitness fads.

"Cardio will keep you alive but Strength Training allows you to thrive," Brandon explains. "Strength complements and enhances every aspect of your life." For him, MADabolic is more than a business, it's a mission to build strength, confidence, and a relentless drive for better in everyone who walks through the door, no matter where they start.

Work With Us: Arétē by RAPID Health Optimization

Links:

Brandon Cullen on LinkedIn

Anders Varner on Instagram

Doug Larson on Instagram

Coach Travis Mash on Instagram

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(1317)

How We Use Athlete Monitoring to Train Smarter w/ Doug Larson, Dr. Mike Lane and Coach Travis Mash #849

In this episode, Doug Larson, Dr. Mike Lane, and Coach Travis Mash break down athlete monitoring, readiness testing, and how coaches can use simple data to make better training decisions. Travis expla...

20 Touko 53min

Cardio For Strength Athletes w/ Doug Larson, Dr. Mike Lane and Coach Travis Mash #848

In this episode, Doug Larson, Coach Travis Mash, and Dr. Mike Lane break down cardio for strength athletes, especially lifters who have spent years chasing numbers in the gym but have not deliberately...

13 Touko 51min

The Psychology of Self-Sabotage w/ Dr. Ben Steel, Doug Larson, Travis Mash & Dr. Mike Lane #847

In this episode, Dr. Ben Steel joins Doug Larson and Dr. Mike Lane to break down the psychology of self-sabotage, performance anxiety, and why high performers often get in their own way. Ben shares hi...

6 Touko 54min

Training for Power with Velocity Based Training w/Doug Larson, Travis Mash & Dr. Mike Lane #846

In this episode, Doug Larson, Coach Travis Mash, and Dr. Mike Lane explain why velocity-based training is a powerful tool for athletes who want to perform better without constantly feeling beat up. In...

29 Huhti 49min

550 Mile Races w/ Cody Taylor, Doug Larson, Travis Mash & Dr. Mike Lane #845

Cody Taylor went from living out of a van on a music tour, signed to a major label and playing after Def Leppard, to setting unsupported fastest known times on 550-mile wilderness trails no one had ev...

22 Huhti 54min

How AI Is Changing Nutrition Coaching with Rami Alhamad with Doug Larson, Travis Mash & Dr. Mike Lane #844

In this episode, Doug Larson and Dr. Mike Lane sit down with Rami Alhamad, founder of Alma and former creator of Push, to explore how AI is changing nutrition coaching and performance tracking. Rami s...

15 Huhti 52min

The Performance Pyramid: What Actually Drives Results with Doug Larson, Travis Mash & Dr. Mike Lane #843

In this episode, Doug Larson, Dr. Mike Lane, and Coach Travis Mash break down the performance pyramid: a simple way to organize the biggest drivers of strength, muscle, and performance. At the base ar...

8 Huhti 56min

Benefits of Single Joint Exercises with Doug Larson, Travis Mash & Dr. Mike Lane #842

In this episode, Doug Larson, Dr. Mike Lane, and Coach Travis Mash flip the usual strength conversation on its head and make the case for single joint training. Instead of focusing only on squats, dea...

1 Huhti 46min